If you've been stuck in a bubble for the last few hours then you probably won't have noticed the small change that Twitter has made to its "Favourite" button.
It has unceremoniously killed it in favour of a heart-shaped "Like" button. That's right, no more favourites for you.
Now while some have embraced this brave new world of love, peace and happiness, the overwhelming majority appear to collectively lost their minds resulting in expressions of confusion, resentment and betrayal:
@twitter Can we talk about this for a second?— Nina Mandell (@ninamandell) November 3, 2015
There is no way you can like this tweet about hating hearts without either retweeting me or submitting to the corporate machine— Felicity Morse (@FelicityMorse) November 3, 2015
us "hearting" your tweets pic.twitter.com/DovvKQaXF0— The Baffler (@thebafflermag) November 3, 2015
Pretty definitive result in the old hearts/stars debate currently causing meltdowns around the world right now pic.twitter.com/Jf5ZIjrq2S— HuffPost UK (@HuffPostUK) November 3, 2015
When you see Twitter have replaced 'Favourites' for 'Likes'... pic.twitter.com/2lj9TfxArB— Copa90 (@Copa90) November 3, 2015
"Hey Twitter please fix your garbage harassment reporting tools"
"We've replaced favs with likes"— Jason Schreier (@jasonschreier) November 3, 2015
We are just the dumbest fucking species pic.twitter.com/0hFR5uNGyo— Drew Magary (@drewmagary) November 3, 2015
I'm not ready for this kind of commitment. pic.twitter.com/8xglxWD9yA— Aoife Wilson (@AoifeLockhart) November 3, 2015
Sounds like twitter finally saw the
fault in our stars— Elise Foley (@elisefoley) November 3, 2015
Speaking in a blog post the company said:
"We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favourite."
"The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it."