MAC are responsible for some of the most iconic lipsticks of all time - so much so that Ruby Woo has practically become synonymous with red lips.
They have also created the most talked about new ranges of the year - the Mariah Carey All I Want lipstick, the Giambattista Valli cline and Ariana Grande collection, to name just a few that launched in quick succession.
But one thing they've manged to keep a little quieter is that a MAC lipstick of your choosing can be yours for free.
The brand offers a service where you can return your empty makeup containers to their beauty counters for recycling as part of their Back To MAC environmental program.
If you return six MAC primary packaging containers (eg. a lipstick tube or eyeshadow palette) to a MAC counter, they will knidly supply you with a free MAC Lipstick as a reward for your good deed.
You can take your pick from most of the MAC range - but the Viva Glam Lipsticks are excluded as 100% of the proceeds rasied from the sale of this collection is donated to organisations that help people living with HIV/AIDS.
A sustainable beauty initiative that also means we get free makeup - what's not to love?