'Don't Tell The Bride' shot to popularity as viewers reveled in a signature mix of anguish, incredulity, and stupidity as grooms-to-be took control of the entire wedding, from writing invitations to buying the dress.
But a new "pacier format" will aim to shoehorn up to four advert breaks into each hour-long programme, prompting fears that the show's best liked features may be reduced. Viewers have been quick to voice their displeasure.
What's the point in the licence fee if they can't keep hold of don't tell the bride— Keir (@Kingkeir) December 1, 2015
Don’t Tell The Bride moving to sky? cos torys cutting bbc so i guess about 10 mins will be cut because of adverts.. #BBC— john h-p (@johnpockos) December 1, 2015
Not surprised Don't Tell The Bride has been lost by the BBC. The tinkering when it moved to BBC1 didn't go do well with BBC3 viewers.— Jono Read (@jonoread) December 1, 2015
We need to get Sky @TwitchyPixel - Don't Tell the Bride is moving 😭— Jacqueline Potter (@jax1985) December 1, 2015
😢: Don’t Tell The Bride: hit BBC Three reality show is moving to Sky 1 in 2016. https://t.co/Qh6JuNOjnw— Di (@KilaKituMie) December 1, 2015
Two curryhouses a week shutting and Don't Tell the Bride moving to Sky. Not sure what I'm gonna do with my evenings from now on...— Jack (@EagleEyedJack) December 1, 2015
Earlier this year, similar outrage was sparked when the Beeb moved 'Don't Tell' to BBC One, following its phenomenal success on the digital channel.
Sky's statement confirms that key features will remain, however, meaning grooms are likely to continue to receive close to £14,000 to plan their big day - without any input from the bride.
Commenting on the commission, Adam MacDonald, Director of Sky 1, said: “Charting wedding dramas for nigh on a decade, Don’t Tell the Bride is best in class family-friendly entertainment and a British TV institution to boot! Many of our customers are already huge fans of the show so we’re delighted to be giving the brand-new series a home on Sky 1.”
It will air on Sky 1 from summer 2016.
Who can forget these cringeworthy moments...