The Elfie nightwear range includes one design featuring a rather unfortunate looking dog, which has gone viral after being posted on social media.
Look closely and you might spot a rather phallic-looking shape.
The illustration may actually be of a Boston terrier with its distinctive white stripe and chubby jowls, but the positioning of the head gear has led many to comment that it look like a penis wearing a Christmas hat.
There's also a bell on the end, which kind of implies this is all one hilarious joke from Primark.
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