Google has trumped #WoofWoofWednesday with a lovely gesture.
Tweeting from its UK account, it said: "To mark #WoofWoofWednesday, we're handing control of our Social channels to a Doogler. What could possibly go wrong?"
The result was endearingly muddled.
Google later tweeted:
Twitter responded in kind, showing the "Doogler" a lot of love.