Ah, millennials. The demographic brands find themselves pandering to far too often.
Thanks to the wonders of the internet, there's now no shortage of horrendously cringey attempts by brands to be "on fleek" and appeal the the youth, which basically just involves using the word "bae" and hashtagging everything.
Every brand's marketing strategy
It's an epidemic.
Here's 31 signs humanity is doomed, see if you can get through all of them without cringing yourself to death: