Facebook's 'Friends Days' has sparked controversy after showing images of people's past including family pets that have died and exes.
The social media giant rolled out the special feature to mark its 12th birthday and celebrate "friendship" by giving users a 58-second video featuring images of friends and family.
However, the collage soon became the subject of criticism as people were shown pictures of exes, dead dogs and family members who have died.
Michael Gesel shared his video, with a caption that stated: "Facebook created a Friend's Day Video Album for me, I really do not have that many friends, nearly all the pictures show ghosts; past friends that have moved on from my life... I miss them all! Ex-wife, ex-best friend, ex-movie makers..."
- Facebook Messenger Has A Secret Chess Game
- Facebook's Sheryl Sandberg: Fight Islamic State With 'Likes'
Anonymous Target Donald Trump After He Calls For Muslims To Be Banned From The U.S. Why Donald Trump's 3,000 Domain Names Won't Protect Him From the Haters Mass Surveillance: Britain's Internet Must Remain Free
Another Facebook user, Tyler, uploaded his 'Friends Day' video, made up of best-forgotten memories, to YouTube.
Several people tweeted their objection to the video with five users highlighting awkward examples of how algorithms can get it horrifically wrong.
Others also pointed out the obvious, stating that many of the people featured in the video were not "friends" anymore.
On the day, Mark Zuckerberg posted a comment explaining the sentiment behind the day.
He posted his own "Friends Day" video