Forget who actually wins Channel 4's 'The Jump'; real money looks set to be made betting on who'll be the next celebrity ruled out of the competition on medical grounds.
Bookmakers Betway and Paddy Power say they are offering specific odds on the contestant most likely to leave the show after injury.
In a press release sent to HuffPost UK, Paddy Power declared: "This year’s series of ‘The Jump’ is heading downhill faster than Linford Christie’s reputation after a string of serious injuries.
The show's trailer appeared to foretell the contestant's troubles
"Paddy Power has started offering odds on what bone will be broken next."
While Betway said it was providing odds on individual contestants most likely to suffer a fall.
Sarah Harding - 5/2
Heather Mills - 11/4
Linford Christie - 7/2
Tamara Beckwith - 5/1
Sid Owen - 6/1
Brian McFadden - 8/1
Dean Cain - 12/1
Tom Parker - 12/1
Source: Betway, February 9th
The 'Made In Chelsea' star followed Olympians Beth Tweddle and Rebecca Adlington, and actor Tina Hobley in withdrawing from the programme to receive treatment.
The show was redesigned for 2016, with new courses and also a new schedule, which sees it take place over a six-week period.
The incidents have prompted fears the new design is unsafe.
Channel 4 addressed concerns on Tuesday morning, stating: “Though it is a new course, the events have been designed to be no more difficult than in previous years and all contributors have undertaken rigorous training to prepare for the show.
"All winter sports carry some element of risk but in light of the number of injuries this year, Channel 4 has asked the producers to review safety procedures again to further reduce the prospect of accident."