Whole Foods has responded to the #OrangeGate scandal by tweeting a joke not even worthy of a Christmas cracker hand-made by your dad.
The supermarket chain was embroiled in row earlier this week after displaying peeled oranges in plastic containers.
When Nathalie Gordon came across the product on image sharing site Imgur, she so outraged she decided to share the picture. And as her tweet, which has had more than 80,000 retweets (and counting) shows, the world was outraged with her.
"If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them," the advertising executive from London tweeted.
Whole Foods did initially respond in an appropriate manner...
And then they did this...
Erm no, actually. Pretty sure that still counts as packaging.
Or as one keen observer with a clearly incredible gif library said...
Responding to the original incident, a spokesperson from Whole Foods told The Huffington Post: "A lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn't fully thought through. We're glad some customers pointed it out so we could take a closer look."