A poster advertising the 'Clean for the Queen' campaign has made an unfortunate spelling mistake and offended Hispanics the world over in the process.
A missing "k" has turned the poster from a call for cleanliness into a nonsensical racial slur.
Fortunately those involved used the correct spelling.
Despite being backed by a number of politicians including Boris Johnson and Michael Gove, so far it has failed to gain much traction on social media beyond being ridiculed.
It's even been described as 'Tory Britain at its worst'.
The website behind the campaign says: "When she came to the throne litter was not the problem that it is today.
"Food packaging, plastic bottles, takeaway meals and cigarette butts have all contributed to a growing menace that affects our wildlife, streets, countryside and sense of pride. What better way could we show our gratitude to Her Majesty than to clean up our country?
"We are calling on individuals, volunteer groups, local councils, businesses and schools to do their bit. You can start now and also take part in our Clean for The Queen weekend on March 4th, 5th and 6th 2016. Please register your interest here and we will help you to Clean for The Queen. "
But some people are getting on board.
Twelve areas have been singled out for the event...
- Church Lane, Tooting, South London
- Canal Bank, Northbrook Street, Birmingham
- Black Swamp, River Avon, Chippenham, Wiltshire
- Back lane of Clive Street, Cardiff
- Copdock Interchange, southern outskirts of Ipswich
- Kemp Town seafront, Brighton
- Mill Lane, Dronfield, Derbyshire
- South Road, Erith
- Grays Beach, Thurrock
- Arthurs Hill and the Wingrove Terraces, Newcastle
- Queen Caroline's Draw Dock, Hammersmith Bridge, Hammersmith
- Tickencote Lay-by, near Stamford, East Midlands