International Women's Day: 'Innocent Drinks' Staff Poke Fun At BIC 'For Her' Pens With Hilarious Signs


Are you a woman? Ever struggled to find the right writing implement to suit your needs? Well, here's the product for you.

Back in 2012 BIC launched a special 'For Her' range of biros and today, workers at the 'Innocent' drinks company received boxes of the much-mocked product just in time for International Women's Day.

Three women in their office spectacularly trolled the manufacturers and authored hilarious signs ridiculing their pens.

One man even showed how much the 'womanly pens' stunted his ability to write.

"It's a miracle," wrote one woman, proudly posing with her sign and holding the pen box up.

"I wrote this all by myself," said another, prompting a third woman staffer to quip: "Watch out Shakespeare!"

The 'For Her' pens clearly floored male colleagues though, as one man's sign more closely resembled an abstract painting.

After 'Innocent' posted the pictures on Facebook, users joined in on the joke.

"Where can I buy these?" user Nicole Cobb pleaded.

"We only have your common 'man' pens in our household. Can't use them. My partner is getting sick of having to do all my writing for me."

The company retorted in jest: "Oh no, Nicole. You can't buy these. Women should never be trusted with financial matters.

"Do you have a man with access to funds who could purchase them for you? Provided you have enough pocket money left, of course."

We've been sent a box of ‘BIC for her’ pens designed especially for women to celebrate International Women's Day. Revolutionary

Posted by innocent on Tuesday, 8 March 2016

BIC caused controversy by first launching the 'For Her' pens four years ago.

Reviewers on Amazon mercilessly ripped the product, which costs £14.83, apart. One said the experience of writing with a pen that's "designed to fit comfortably in a woman's hand" is transformative.

"It was amazing!" they said. "The pen just stayed in place between my fingers, just like it always had for the boys in my class at school. Well, in no time I'd filled a whole notepad and had to go and get another one!"

BIC also managed to issue a 'Happy Women's Day' poster in August last year that read: "Look like a girl, act like a lady, think like a man, work like a boss."

"Look like a sexist

"Act like a sexist

"Think like a sexist

"Work like a sexist," was one suggestion for an amended poster.

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