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Amazon Fashion 'I Wish I Could Wear' Campaign Is A Lesson In Body Confidence

Amazon Fashion's New Campaign Is A Lesson In Body Confidence
Rosy Cherrington
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Amazon Fashion have just released their first major European campaign, and it's breaking all the style stereotypes.

The 'I Wish I Could Wear' advert is all about having the confidence to wear what you love - proving that looking fashionable doesn't depend on your weight, height, or the colour of your skin.

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Amazon Fashion teamed up with famed photographer Rankin to shoot the campaign, which stars Albino model Ingrid Behague Sockeel, plus size activist Ana Pizarro, and 'London Tall Girl' blogger Marsha Campbell.

The brand states the inspiration for the advert also came from seeing women on Twitter saying they didn't have the confidence to wear certain things, so the team invited them down to the studio to star in the video too.

The results are nothing short of inspiring. Because who says bright colours don’t look good on pale skin...

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Or that tall women shouldn’t wear heels...

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And plus size women don’t belong in trendy clothes...

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Well done Amazon Fashion for proving the haters wrong!

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In Photos: Amazon Fashion Week Spring Summer 2016
(01 of23)
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A model presents a creation by Indian fashion designer Ashish N Soni during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(02 of23)
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A model jumps after sliding down to present a creation by Indian fashion designer Ashish N Soni during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(03 of23)
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A model slides down to present a creation by Indian fashion designer Ashish N Soni during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(04 of23)
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A model roller skates as she presents a creation by Indian fashion designer Ashish N Soni during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(05 of23)
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A model presents a creation by Indian fashion designer Payal Pratap during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(06 of23)
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A model presents a creation by Indian fashion designer Payal Pratap during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(07 of23)
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A model presents a creation by Indian fashion designer Payal Pratap during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(08 of23)
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Indian fashion designer Payal Pratap (C) acknowledges applause following the presentation of her show at the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(09 of23)
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Robert Vadra (C-R), the husband of Priyanka Gandhi Vadra, watches the presentation by Indian fashion designer Ashish N Soni during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(10 of23)
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Models eat candy floss after the presentation of creations by Indian fashion designer Ashish N Soni during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (credit:CHANDAN KHANNA via Getty Images)
(11 of23)
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A model presents a creation by Indian fashion designer Kavita Bhartia during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(12 of23)
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A model presents a creation by Indian fashion designer Kavita Bhartia during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(13 of23)
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A model presents a creation by Indian fashion designer Kavita Bhartia during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(14 of23)
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Models present creations by Indian fashion designer Kavita Bhartia during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(15 of23)
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Models present creations by Indian fashion designer Kavita Bhartia during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(16 of23)
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Models present creations by Indian fashion designer Kavita Bhartia during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(17 of23)
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Models present creations by Indian fashion designer Kavita Bhartia during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(18 of23)
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A model presents a creation by Indian fashion designers Rabani and Rakha during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(19 of23)
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A model presents a creation by Indian fashion designers Rabani and Rakha during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(20 of23)
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A model presents a creation by Indian fashion designers Rabani and Rakha during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(21 of23)
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Models presents creations by Indian fashion designer Vaishali S during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
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Models presents creations by Indian fashion designer Vaishali S during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
(23 of23)
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A model presents a creation by Indian fashion designer Vaishali S during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 7, 2015. AFP PHOTO / SAJJAD HUSSAIN (credit:SAJJAD HUSSAIN via Getty Images)
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