BA has released an incredible video using 4D projection to celebrate the launch of its first A380 flying from London to Singapore.
The video uses a technique known as projection mapping: five HD projectors are positioned around the 1:20 scale model of the plane while custom animations then blanket the aircraft inside a giant lightbox.
The result is something that's not unlike a 'Holodeck' as the projectors can place the plane in almost any scenario whether it's flying above the skies or taxiing along a runway.
Of course they wouldn't just do something as simple as that, so instead you get a myriad of animations, aerodynamics and video.