Dapper Laughs, the internet personality with an outdated 'women are to be seen as objects and not heard' philosophy, won't get our nomination for man of the year any time soon.
And if there was any doubt, the final straw is his Christmas party gig poster.
The Vimeo and ITV star, who's real name is Daniel O'Reilly, appears alongside two scantily-dressed women. He gropes them both simultaneously.
Dapper Laughs has previously been criticised for trivialising rape culture as "banter".
Blogging on The Huffington Post UK, Lee Kern condemned ITV 2 for commissioning a programme with the star.
"You have basically helped create a rapist's almanac," he said. "You've made a show that contributes to a society that already doesn't treat women by default as human beings with brains and imaginations and thoughts and ideas and humour and anger and beliefs and flaws as is the birthright of men - but you have reduced them to pussy.
"In doing so you despise your mums. You despise your daughters. You despise your sisters. You despise your wives. You despise women everywhere if you have helped play a part in allowing this rat-tousled, f**k-spiv to have a platform to pump sh*t into British society."
We may not be able to impress upon Dapper Laughs the seriousness of reducing women to sex objects, but we sincerely hope people buying his tickets think twice before doing so.
100 Controversial Adverts
Van Heusen Sport Shirts(01 of114)
Open Image Modal (credit:Van Heusen)
Van Heusen Jungle Print Sport Shirts(02 of114)
Open Image Modal (credit:Van Heusen)
Van Heusen Shirts(03 of114)
Open Image Modal (credit:Van Heusen)
Lux Stockings(04 of114)
Open Image Modal (credit:Lux Stockings)
Van Heusen Ties(05 of114)
Open Image Modal (credit:Van Heusen)
Mr. Leggs Slacks(06 of114)
Open Image Modal (credit:Mr. Leggs)
Amolin Shave Cream(07 of114)
Open Image Modal (credit:Amolin)
Palmolive Soap(08 of114)
Open Image Modal (credit:Palmolive)
Drummond Sweaters(09 of114)
Open Image Modal (credit:Drummond)
Beauty In The Morning Facial Cleanser And Beautifier(10 of114)
Open Image Modal (credit:Beauty In The Morning)
Drummond Sweaters(11 of114)
Open Image Modal (credit:Drummond)
Total Vitamins(12 of114)
Open Image Modal (credit:Total)
Unknown Ad(13 of114)
Open Image ModalUP NEXT: 100 Controversial Fashion Ads(14 of114)
Open Image Modal(15 of114)
Open Image ModalLevis.
(16 of114)
Open Image ModalSaatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
(17 of114)
Open Image ModalDurex.
(18 of114)
Open Image ModalSisley fashion brand.
(19 of114)
Open Image ModalSean John's Unforgivable Woman fragrance.
(20 of114)
Open Image ModalLinford Christie stars in Kleenex's tissue advert.
(21 of114)
Open Image ModalWonderbra's infamous advert.
(22 of114)
Open Image ModalLynx.
(23 of114)
Open Image ModalBMW.
(24 of114)
Open Image ModalBaF's anti-domestic violence ad.
(25 of114)
Open Image ModalRed Tape menswear fashion brand.
(26 of114)
Open Image ModalControversial French anti-smoking advert,
(27 of114)
Open Image ModalMacDonald's.
(28 of114)
Open Image ModalQSOL service provider.
(29 of114)
Open Image ModalNSPCC
(30 of114)
Open Image ModalA German MacDonald's advert.
(31 of114)
Open Image ModalHeinz.
(32 of114)
Open Image ModalCadbury's.
(33 of114)
Open Image ModalMiquita Oliver in Women's Aid advert.
(34 of114)
Open Image ModalAdvert for Chicolate chocolate substitute.
(35 of114)
Open Image ModalSkin Burn, anti-smoking ad
(36 of114)
Open Image ModalBarnardo's.
(37 of114)
Open Image ModalTipalet cigarette advert.
(38 of114)
Open Image ModalBenetton
(39 of114)
Open Image ModalTG4 television program entitled 'Paisean Faisean'.
(40 of114)
Open Image ModalCourage beer.
(41 of114)
Open Image ModalBudweiser.
(42 of114)
Open Image ModalBarcardi rum.
(43 of114)
Open Image ModalAmnesty International
(44 of114)
Open Image ModalSkyy alcoholic drink.
(45 of114)
Open Image ModalAmnesty International
(46 of114)
Open Image ModalAmnesty International
(47 of114)
Open Image ModalAnti binge-drinking advert
(48 of114)
Open Image ModalVan Heusen
(49 of114)
Open Image ModalBMW
(50 of114)
Open Image ModalPitney-Bowes Postage Meter
(51 of114)
Open Image ModalGovernment anti-drug driving advert
(52 of114)
Open Image ModalAnti-abortion advert
(53 of114)
Open Image ModalAdvert against verbal abuse
(54 of114)
Open Image ModalFabrica
(55 of114)
Open Image ModalBenson & Hedges
(56 of114)
Open Image ModalAmerican Apparel
(57 of114)
Open Image ModalAmnesty International
(58 of114)
Open Image ModalPost-It
(59 of114)
Open Image Modal(60 of114)
Open Image Modal(61 of114)
Open Image Modal(62 of114)
Open Image Modal(63 of114)
Open Image Modal(64 of114)
Open Image Modal(65 of114)
Open Image Modal(66 of114)
Open Image Modal(67 of114)
Open Image Modal(68 of114)
Open Image Modal(69 of114)
Open Image Modal(70 of114)
Open Image Modal(71 of114)
Open Image Modal(72 of114)
Open Image Modal(73 of114)
Open Image Modal(74 of114)
Open Image Modal(75 of114)
Open Image Modal(76 of114)
Open Image Modal(77 of114)
Open Image Modal(78 of114)
Open Image Modal(79 of114)
Open Image Modal(80 of114)
Open Image Modal(81 of114)
Open Image Modal(82 of114)
Open Image Modal(83 of114)
Open Image Modal(84 of114)
Open Image Modal(85 of114)
Open Image Modal(86 of114)
Open Image Modal(87 of114)
Open Image Modal(88 of114)
Open Image Modal(89 of114)
Open Image Modal(90 of114)
Open Image Modal(91 of114)
Open Image Modal(92 of114)
Open Image Modal(93 of114)
Open Image Modal(94 of114)
Open Image Modal(95 of114)
Open Image Modal(96 of114)
Open Image Modal(97 of114)
Open Image Modal(98 of114)
Open Image Modal(99 of114)
Open Image Modal(100 of114)
Open Image Modal(101 of114)
Open Image Modal(102 of114)
Open Image Modal(103 of114)
Open Image Modal(104 of114)
Open Image Modal(105 of114)
Open Image Modal(106 of114)
Open Image Modal(107 of114)
Open Image Modal(108 of114)
Open Image Modal(109 of114)
Open Image Modal(110 of114)
Open Image Modal(111 of114)
Open Image Modal(112 of114)
Open Image Modal(113 of114)
Open Image Modal(114 of114)
Open Image ModalAn M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.