A domestic violence poster that targets fathers has been branded as "offensive to men", "ignorant" and "wrong".
The poster, which cropped up around south-east London, shows an upset child with his parents arguing in the background and the caption: "Dads - have the strength to change."
They have also threatened to hold a "guerilla-style" protest against the council.
A US-based organisation Fathers4Justice has also labelled the posters a "hate crime" that "attacks" dads.
According to the ManKind Initiative roughly 40% of domestic violence occurs against men in the UK.
Speaking to HuffPost UK Lifestyle, Al Ferguson from The Dad Network says that fathers should be "outraged" by the message given.
"When will the world realise that parenting equality is as important as equality in every other sense?" he asks.
"This is a clear ignorant oversight made by the campaigners to target dads. Domestic violence isn't gender specific so targeting dads is wrong.
"Dads should be outraged with this. It would have been very simple to create a campaign raising awareness of domestic violence without persecuting dads in the process," he adds.
Founder of Dads Matter UK, Mark Williams, says that it's important to not just single out fathers in these campaigns.
"In my experience of working with fathers, many have suffered in silence - even myself when I was with an ex-girlfriend.
"If we are going to stump out domestic violence it must be made aware that both mother and father can be targeted."
The controversial poster design is one of many issued by Greenwich Council over the past year.
One poster shows a man hiding his face, with the caption: "Don't turn a blind eye". The other poster features a little girl with a hand-drawn picture of a sad face placed in front of her head. The caption reads: "You can't hide domestic violence from children."
In response to the backlash, a spokesperson for the Royal Borough of Greenwich council said: "The Council agrees that Domestic Violence is utterly unacceptable regardless of who is causing it. We also recognise that the overwhelming majority of men are good fathers and role models to their children and this campaign is not meant to detract from that.
"This is our third set of posters designed to help victims - both men and women - to come forward and seek help and they also show the impact it can have on young children.
"This single poster was developed as a result of evidence which shows that fathers who are abusive to their partners are more likely seek help to change their behaviour if they are made to face up to the damaging effects their behaviour has on their children. Whilst women can also be the cause of domestic violence, the majority of incidents are committed by men.
"The Council is committed to tackling the cause of the issue with our partners and has funded a dedicated police Domestic Violence Intervention Team to ensure victims of domestic violence do not feel helpless or suffer in silence.
"We therefore welcome the debate about our campaign so that these important issues can be brought out in to the open and discussed. It will help the Council to get across our message that local residents can do something if they are worried a friend, relative, neighbour or stranger may be suffering domestic violence or abuse behind closed doors."
30 Shocking Domestic Violence Statistics
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Open Image Modal3: The number of women murdered every day by a current or former male partner in the U.S. (credit:Shutterstock / LoloStock)
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Open Image Modal38,028,000: The number of women who have experienced physical intimate partner violence in their lifetimes.
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Open Image ModalWomen with disabilities are 40 percent more likely to experience intimate partner violence -- especially severe violence -- than women without disabilities.
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Open Image Modal4,774,000: The number of women in the U.S. who experience physical violence by an intimate partner every year. (credit:diego cervo)
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Open Image ModalEvery minute 20 people are victims of intimate partner violence.
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Open Image Modal18,000: The number of women who have been killed by men in domestic violence disputes since 2003. (credit:Getty Images)
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Open Image Modal1 in 7: The number of men who will be victims of severe violence by an intimate partner in their lifetimes.
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Open Image ModalWorldwide, men who were exposed to domestic violence as children are three to four times more likely to perpetuate intimate partner violence as adults than men who did not experience domestic abuse as children. (credit:Shutterstock / luxorphoto)
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Open Image Modal8,000,000: The number of days of paid work women lose every year because of the abuse perpetrated against them by current or former male partners. This loss is equivalent to over 32,000 full-time jobs.
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Open Image Modal40-45: The percentage of women in physically abusive relationships who are raped and/or assaulted during the relationship.
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Open Image ModalA woman is beaten every nine seconds in the U.S. (credit:Shutterstock)
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Open Image Modal18,500,000: The number of mental health care visits due to intimate partner violence every year.
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Open Image ModalIntimate partner violence is the leading cause of female homicide and injury-related deaths during pregnancy. (credit:Getty Images/Blend Images)
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Open Image Modal2 in 5: The number of gay or bisexual men who will experience intimate partner violence in their lifetimes.
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Open Image Modal50: The percentage of lesbian women who will experience domestic violence (not necessarily intimate partner violence) in their lifetimes.
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Open Image Modal81: The percentage of women who are stalked by a current or former male partner who are also physically abused by that partner. (credit:Shutterstock / Andrew Lever)
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Open Image ModalWomen who are victims of domestic violence are eight times more likely to be killed by intimate partner if there are firearms in the home.
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Open Image Modal70: The percentage of women worldwide who will experience physical and/or sexual abuse by an intimate partner during their lifetimes.
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Open Image Modal98: The percentage of financial abuse that occurs in all domestic violence cases. The number one reason domestic violence survivors stay or return to the abusive relationship is because the abuser controls their money supply, leaving them with no financial resources to break free. (credit:Shutterstock / Skylines)
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Open Image ModalBlack women experience intimate partner violence at rates 35 percent higher than white women.
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Open Image Modal$5,800,000,000: The estimated cost of incidents of intimate partner violence perpetrated against women in the U.S. in 1995 alone.
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Open Image Modal21: The number of LGBT people murdered by their intimate partners in 2013. Fifty percent of them were people of color. This is the highest documented level of domestic violence homicide in the LGBT community in history. (credit:Alamy)
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Open Image Modal2.6x: The amount of times more likely a transgender person of color is to become a victim of intimate partner violence than a non-LGBT person.
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Open Image ModalDomestic violence is the third leading cause of homelessness among families.
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Open Image Modal70x: The amount of times more likely a woman is to be murdered in the few weeks after leaving her abusive partner than at any other time in the relationship. (credit:Hemera Technologies)
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Open Image Modal10,000,000: The number of children exposed to domestic violence every year.
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Open Image Modal25: The percentage of physical assaults perpetrated against women that are reported to the police annually.