Fashion's Night Out 2015 will be held on Thursday 10 September in London, and this year it's known as Vogue Loves Regent Street - the first time the event will be held in one central location.
The annual shopping event is about to enter its seventh consecutive year - working with high street faves, luxury brands, the coolest boutiques and a whole host of bars and restaurants to bring the city an evening of fashion fun.
Want to maximise your freebies? Plan your route ahead of time and check out our pick of the 10 best brand events to go to...
Models pose at House of Fraser on Vogue Fashion's Night Out 2012
1. French Connection, 249-251 Regent St
Bag a blow-dry while you browse Vogue editors' picks from the new autumn/winter collection.
2. Hamleys, 188-196 Regent St
Younger hairstyle fans can head on over to the toy store to visit their Braid Boutique and stock up on free sweets.
3. Max Factor, Regent St
Meet the Max Factor makeup artists stationed up and down Regent Street for personalised advice on how to work the latest beauty trends.
4. Crabtree & Evelyn, 151 Regent St
Enjoy cupcakes and complimentary hand massages using their deliciously-scented products.
5. Nike, 24-36 Regent St
Trainer Rebecca Gentry, who coached the Vogue team to run the 10k, will lead a group run around the area before hosting a healthy feast in-store upon your return. Reserve a spot at Nike.com/London
6. Apple, 235 Regent St
Love all things Vogue? Hear editor-in-chief Alexandra Shulman in conversation at the Apple store. Sign up for a spot at Apple.com/uk/retail/regentstreet
7. Aubaine, 4 Heddon St
Stop by the French patisserie for an energy boosting espresso martini and delicious macaroons.
8. Hotel Café Royal, 68 Regent St
Kick back with mindfulness workshops at the in-house Akasha spa (reserve a place by emailing vlrs@hotelcaferoyal.com) or enjoy Miss Vogue manicures and temporary tattoo jewellery.
9. Topshop, 538-540 Oxford St
Get the party started with their special guest resident DJ and shopping incentives.
10. UGG, 10 Glasshouse St
Shop exclusive special offers and snap a memento of your night in their brilliant photo booth.
More information can be found at Vogue.co.uk