Just when the 'Blurred Lines' music video seemed like an almost distant memory, one men's jewellery brand have brought back the whole aesthetic.
New Zealand company I Love Ugly is facing some serious controversy after its latest campaign featured a clothed man with his hands all over a naked woman.
The shoot showed a man's ring-adorned hands modelled by groping the woman's breasts, crotch and bottom.
Needless to say, people were pretty outraged at the images - with many taking to Twitter to express their disgust.
The company seem pretty unapologetic about the images, tweeting: "Mixed reviews about our latest ring campaign. Some love it, some hate it. If you're nervous about something. You're onto something good."
But it turns out, that's because they've shot the whole campaign featuring clothed women and naked men too.
I Love Ugly are now responding to the Twitter users calling them sexist and offensive by tweeting them the switched up shoot.
Does that make the objectification OK? What do you think of the images? Have your say in the comments below.
100 Controversial Ads
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Open Image ModalWonderbra's infamous advert.
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Open Image ModalLevis.
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Open Image ModalSaatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
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Open Image ModalDurex.
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Open Image ModalSisley fashion brand.
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Open Image ModalSean John's Unforgivable Woman fragrance.
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Open Image ModalLinford Christie stars in Kleenex's tissue advert.
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Open Image ModalLynx.
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Open Image ModalBMW.
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Open Image ModalBaF's anti-domestic violence ad.
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Open Image ModalRed Tape menswear fashion brand.
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Open Image ModalMacDonald's.
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Open Image ModalQSOL service provider.
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Open Image ModalNSPCC
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Open Image ModalA German MacDonald's advert.
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Open Image ModalHeinz.
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Open Image ModalCadbury's.
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Open Image ModalMiquita Oliver in Women's Aid advert.
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Open Image ModalAdvert for Chicolate chocolate substitute.
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Open Image ModalSkin Burn, anti-smoking ad
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Open Image ModalBarnardo's.
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Open Image ModalTipalet cigarette advert.
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Open Image ModalBenetton
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Open Image ModalTG4 television program entitled 'Paisean Faisean'.
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Open Image ModalCourage beer.
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Open Image ModalBudweiser.
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Open Image ModalBarcardi rum.
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Open Image ModalAmnesty International
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Open Image ModalSkyy alcoholic drink.
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Open Image ModalAmnesty International
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Open Image ModalAmnesty International
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Open Image ModalAnti binge-drinking advert
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Open Image ModalVan Heusen
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Open Image ModalBMW
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Open Image ModalPitney-Bowes Postage Meter
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Open Image ModalGovernment anti-drug driving advert
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Open Image ModalAnti-abortion advert
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Open Image ModalAdvert against verbal abuse
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Open Image ModalFabrica
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Open Image ModalBenson & Hedges
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Open Image ModalAmerican Apparel
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Open Image ModalAmnesty International
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Open Image ModalAn M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.