The Kardashians' favourite hairstylist has spoken out about a form of bullying that until now has largely gone unchecked: hair extension shaming.
Jen Atkin said she was driven to take a stand for hair acceptance after tiring of reading comments such as: 'I bet it's extensions,' 'she will probably just put in extensions,' and 'that's not her hair'.
"Guys, hair Extensions ARE NOT bad or something to be embarrassed by," she wrote on Instagram alongside an image of an array of extensions in different textures and tones.
"We all just want to feel pretty. Lord knows I'm sure it's saved women recovering from bad haircuts or health issues," Atkin continued.
"Oh and one more note: GUYS DON'T CARE! If A guy isn't with you because you wear extensions? BYE FELICIA!"
The obsession over whether a woman has grown the hair on her head out of her own follicles does seem rather strange.
As Atkins writes: "It's 2015. We have lash extensions, hair bleach, hair dye, and PLENTY of options for hair extensions. Do whatever makes YOU happy and let's all just be grateful we have the option."
Jen Atkin took a selfie with Kim Kardashian, Charlotte Tilbury, Rachel Zoe and Anastasia Soare at the InStyle Awards.
Atkin's anti-hair-shaming post quickly racked up nearly 6,000 likes.
Jen Atkin also styles the hair of Chrissy Teigen, Katy Perry and Jennifer Lopez, to name but a few.
When a celebrity is photographed with long hair, it often prompts a debate about whether their hair is "real".
Yet you'll rarely hear the celebrity in question reveal whether they are wearing hair extensions - perhaps because the term "real" is so loaded.
But aside from Atkin, there is another high profile woman taking a stand for hair extensions.
Step forward Selena Gomez.
Gomez was only too happy to reveal that her hair is "very fake" in a recent interview with YouTube star Lilly Singh.
Let's hope these ladies' statements mark the beginning of a new age where hair extensions are considered a style choice women can make with pride, rather than being considered something they should "admit" to.
15 Hair Colours For The Fall
Golden Brown(01 of15)
Open Image ModalAs inspired by Sarah Hyland's 2015 Emmys hair. Her dark locks are painted beautifully with blond highlights, giving way to all kinds of shine. (credit:Jon Kopaloff via Getty Images)
Warm Chocolate(02 of15)
Open Image Modal"Game of Thrones" star Emilia Clarke flaunts a warm chocolate colour that gives a bit more edge to the classic brunette look. (credit:Mike Marsland via Getty Images)
Golden Strawberry Blond(03 of15)
Open Image ModalFor you redheads out there, add a touch of blond to your hair to create a golden red hue. (credit:Jon Kopaloff via Getty Images)
Bronde(04 of15)
Open Image ModalYou've been hearing this shade being thrown around a lot in the past few months, haven't you? Cara Delevingne is a perfect example of bronde -- the blending of brunette and blonde highlights. (credit:Stuart C. Wilson via Getty Images)
Russet(05 of15)
Open Image ModalRusset, a dark brown color mixed with a reddish-orange tinge, is a must have trend this season, as sported by Rihanna. (credit:Jamie McCarthy via Getty Images)
Full Highlights(06 of15)
Open Image ModalOlivia Palmero rocks the full highlight looked which is perfect for fall. It's a polished style that leaves hair looking shiny and bright throughout. (credit:Jacopo Raule via Getty Images)
Balayage(07 of15)
Open Image ModalBalayage is always a good idea for the autumn season. Actress Jamie Chung shows off the freehand technique that blends in beautifully to the hair's natural colour. (credit:Mike Pont via Getty Images)
Platnium Blond(08 of15)
Open Image ModalSome are now calling the platnium look "Donatella Blond," as seen on the likes of Kylie Jenner and Rita Ora. The intense colour stands out beautifully against hair's natural roots. (credit:Andrew Toth via Getty Images)
Bronzed Blond(09 of15)
Open Image ModalModel Jourdan Dunn give life to her dark hair by adding in a splash of shimmering coffee blond, giving locks a bronzed look. (credit:Jamie McCarthy via Getty Images)
Strawberry-Bronde(10 of15)
Open Image ModalIt's a colour we don't see very often, but Ashley Tisdale is advocating for Strawberry-Bronde -- a mixture of blonde, brunette, and red hues. (credit:David Livingston via Getty Images)
Multifaceted Highlights(11 of15)
Open Image ModalGigi Hadid's shimmering blond highlights are mixed in perfectly with a darker root. (credit:Taylor Hill via Getty Images)
Fire Red(12 of15)
Open Image ModalJulianne Moore's classic red look has a touch a copper shine, making it the ultimate colour for fall. (credit:Walter McBride via Getty Images)
Faded Ombre(13 of15)
Open Image ModalWe love Jessica Alba's faded ombre -- a gradual blending of her medium brown colour with a warm chestnut hue. (credit:Jacopo Raule via Getty Images)
Honey Blond(14 of15)
Open Image ModalIf you're not ready to fully commit to the "blonds have more fun" bandwagon, opt for a honey blond, like Laverne Cox. Golden hue shines above a brunette base without being too overpowering. (credit:Dan MacMedan via Getty Images)
Deep Chocolate (15 of15)
Open Image ModalIf you want to go dark like Kendall Jenner, add a few very subtle caramel highlights to amplify your locks. (credit:Michael Loccisano via Getty Images)