Lamborghini has entered the premium mobile phone race with a new range of exorbitantly priced, and poorly specced, feature phones, smartphones and tablets.
The luxury car company is just the latest to attempt to fuse premium materials, 'luxury' design and limited availability into a market success, after similar moves by Porsche, TAG Heur and struggling Nokia subsidiary Vertu.
The aim, as the Financial Times pointed out recently, is to mirror the market economics of the luxury watch market, where innovation (and competitive consumption) have driven massive profits for years.
The FT says that according to one researcher, the luxury mobile market will grow to $719m by 2015.
Unfortunately for Lamborghini, they've decided to bank on a range of extremely poorly featured phones, including a feature phone with a 320x160px display costing more than £1,000.
The site also revealed that the car-maker is planning on launching a tablet, again fairly low specced for the price.
We're not sure we should be surprised, however. Given that an official Lambo keyring will set you back $65, a phone for $1,000 is a bit of a steal.
The Lamborghini phones are pricey for the features - but don't rank anywhere close to the most expensive ever made. Check out the slideshow below for more details on the devices, and their (far more expensive) competition.
World's Most Expensive Phones
Diamond Crypto: $1.3m(01 of09)
Open Image ModalDiamond Crypto: $1.3mIn 2006 the Diamond Crypto was launched by Russian firm JSC Ancort, for the low price of just over a million dollars. The phone was based on Windows CE, making it immediately irrelevant, but it did come coated in 50 diamonds (including 10 blue diamonds) so the resale value was probably higher than anything you own. (credit:Supplied)
Vertu Cobra: $310,000(02 of09)
Open Image ModalLamborghini TL688 Spyder(03 of09)
Open Image ModalTL688 Spyder. This is a feature phone with a 240x320 display. It's made of gold and will cost around £1,100. (credit:hi-tech.mail.ru)
Lamborghini TL688 Spyder(04 of09)
Open Image ModalTL688 Spyder. This is a feature phone with a 240x320 display. It's made of gold and will cost around £1,100. (credit:hi-tech.mail.ru)
Lamborghini Launch Luxury Phones(05 of09)
Open Image ModalFor another £500 (£1,575 total) you can buy the Spyder 2 - also a feature phone, with a 640x320 display. (credit:hi-tech.mail.ru)
Lamborghini TL700(06 of09)
Open Image ModalThe TL700 is an Android (2.3) smartphone which will cost about £1,700. (credit:hi-tech.mail.ru)
Lamborghini TL700(07 of09)
Open Image ModalThe TL700 is an Android (2.3) smartphone which will cost about £1,700. (credit:hi-tech.mail.ru)
Lamborghini L2800(08 of09)
Open Image ModalThe L2800 Android Tablet will cost about £1,450, and comes with a 1.2 GHz, 512 MB RAM and 4 GB of internal memory. Needless to say, it is also ludicrous. (credit:hi-tech.mail.ru)
Lamborghini Tablet(09 of09)
Open Image ModalThe L2800 Android Tablet will cost about £1,450, and comes with a 1.2 GHz, 512 MB RAM and 4 GB of internal memory. Needless to say, it is also ludicrous. (credit:hi-tech.mail.ru)