The average mobile phone user is paying almost a quarter less than they were a decade ago while receiving significantly more for their money, according to a report.
Ofcom said strong competition had helped to drive down prices in real terms across the communications sector, with the exception of postal and some pay TV services.
The regulator's Cost and Value of Communications Services in the UK report said investment and innovation has delivered new networks and services, and increased quality and choice to consumers. The average monthly spend by individuals on mobile services fell by 23% in real terms between 2003 and 2012, from £24.99 to £19.13, while the volume of voice calls has more than doubled from 54 billion minutes per year to 125 billion and SMS volumes have increased from 24 billion to 172 billion, the study found.
Some 92% of adults now use a mobile phone, while consumers' use of mobile data doubled between 2011 and 2012 alone.
To celebrate, here are nine pictures of stock photo models who are really, really, happy about this Ofcom report.
9 Happy People Using Mobile Phones
(01 of09)
Open Image Modal"With calls this cheap, I'm practically SAVING money." (credit:Shutterstock)
(02 of09)
Open Image Modal"If you're happy with your data limits, and you know it, clap your hands!" (credit:Shutterstock)
(03 of09)
Open Image Modal"My data plan is really adequate for the price. How about yours?""Me too!" (credit:Shutterstock)
(04 of09)
Open Image Modal"Ohmygod, I'm in the middle of a massage, and I'm upside down, but I HAD to call you and tell you how many free texts I get a month!" (credit:Shutterstock)
(05 of09)
Open Image Modal"Unlimited free texts! Ahahahahahahaha!" (credit:Shutterstock)
(06 of09)
Open Image Modal"I may be outside. I may have a dodgy beard and the hair of an ageing Matt Smith impersonator. But I have 5GB of data for just £36 a month. And I am free." (credit:Shutterstock)
(07 of09)
Open Image Modal"Watching 'Girls' on 4G makes these long winter nights pass so very, very quickly." (credit:Shutterstock)
(08 of09)
Open Image Modal"I just MMSd the hell out of that meeting. And it cost me, like, nothing." (credit:Shutterstock)
(09 of09)
Open Image Modal"I just called to say I love you, mobile phone customer service advisor." (credit:Shutterstock)