Models Must Have A Doctor's Note To Prove They're Not Too Thin, France Rules | HuffPost

These Models Must Now Have A Doctor's Note To Prove They're Not Too Thin

Rosy Cherrington— The Huffington Post UK

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France has adopted a new law that will force models to provide a doctor's certificate to prove they are healthy.

The law also requires magazines to clearly label any Photoshopped images they publish.

Breaches of this law will be punishable by up to six months in prison and a fine of up to 75,000 euros (around £54,350).

Models will need a medical note stating that their health, "assessed in particular in terms of body mass index, is compatible with the practise of the [modelling] profession".

Images of models in magazines that are altered to "make the silhouette narrower or wider" must be labelled "touched up", to avoid breaking the law, which was passed on Thursday 17 December.

An original draft of the bill, much like MP Caroline Noake's campaign in the UK, proposed the enforcement of a minimum BMI for models.

But in the end it was agreed to let doctors decide whether a model is too thin, based on a wider range of criteria including age, gender and body shape.

The British Fashion Council does not enforce a minimum BMI, as it believes it is an inaccurate measure for young women. Instead, the organisation says it has “a focus on looking after models [and] encourages health and wellbeing with healthy food and drink provided backstage at shows”.

SEE ALSO:
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Model Says: 'Many Are Afraid To Speak Out About Pressure To Be Dangerously Skinny'

Banned Ads (NSFW)

Drop Dead clothing line(01 of28)

Banned in November 2011 for showing an "underweight" model and sending an "irresponsible" message.

American Apparel April 2013(02 of28)

The ASA claims a complainant stated that the ads made the models appear "vulnerable" due to their positions. (credit:Courtesy)

American Apparel April 2013(03 of28)

The ASA claims a complainant stated that the ads made the models appear "vulnerable" due to their positions. (credit:Courtesy)

2011 Roger David ad(04 of28)

The ASA said it “inappropriately depicted a young girl in a sexualised manner.” (credit:Courtesy)

Ryanair(05 of28)

The ASA banned these Ryanair ads in February 2012, deeming them too "sexually suggestive" to run in newspapers.

Marc Jacobs Oh, Lola! (06 of28)

Banned in November 2011 for its potential to "sexualise a child."

L'Oréal's Revitalift Repair 10(07 of28)

Banned in February 2012, for "misleadingly exaggerated the performance of the product," i.e. smoothing over Rachel Weisz's skin with technology, not makeup.

Marks & Spencer lingerie(08 of28)

Banned in November 2011 for showing ''objectified women'' and images that are ''sexually suggestive'' and likely to be seen by children.

Lynx Deodorant (09 of28)

Banned in November 2011 for being "sexually suggestive, indecent, provocative."

Miu Miu Fall 2011(10 of28)

Banned in November 2011 for its setting, on a rail road track, being "irresponsible."

Lancome(11 of28)

Banned in July 2011 for "excessive retouching."

2012 United Colors Of Benetton "Unhate" Campaign(12 of28)

Two world leaders making out? That's bound to get banned. (credit:Courtesy)

American Apparel Models(13 of28)

Again, American Apparel gets in hot water when they apparently use underage models (girls younger than 16) on their website. Britain's ASA accused the store of "sexualizing" underage models.

Maybelline's The Eraser(14 of28)

Banned in July 2011 for "excessive retouching."

Angelina Jolie(15 of28)

Two of Universal Studios' posters for "Wanted," starring Angelina Jolie, were banned because of her seductive pose with a gun. The ASA felt it glamorized violence. (credit:Universal Studios)

American Apparel Ads(16 of28)

Some of American Apparel ads (including the one above) were banned by Britain's ASA for gratuitous nudity; a few more were deemed "exploitative" for sexualizing young women. (American Apparel photo)

Lara Stone for Calvin Klein(17 of28)

In 2012, Lara Stone posed with a group of male models in this Calvin Klein ad. It was promptly banned by Australia's Advertising Standards Bureau after they found it to be "suggestive of violence and rape."

Bulgari's Julianne Moore Ad(18 of28)

This ad was pulled in Italy in 2011 after the mayor of Venice found it inappropriate. (credit:Bulgari)

Rimmel's Mascara Ad(19 of28)

The British Advertising Standards Authority (ASA) banned this ad after they declared it misleading because Georgia May Jagger is wearing false eyelashes -- even though there's a small disclaimer at the bottom that says, "show with lash inserts." (credit:PA)

2005 “Last Supper” Marithé & François Girbaud ad(20 of28)

This was banned in France. (credit:Courtesy)

Brian Atwood's Madison Avenue Ads(21 of28)

The video of this ad was banned from taxis and the print versions were banned from the facade of Atwood's Madison Avenue store after being found to be too racy.

Natalie Portman for Dior(22 of28)

The Advertising Standards Authority banned this ad because they felt the ad used excessive "post-production retouching" in order to exaggerate the real effects of the mascara being advertised.

Tom Ford's Gucci Campaign(23 of28)

In 2004, this Tom Ford Gucci ad campaign became controversial as women saw the girl's shaved pubic hair as degrading and wrong.

Another Eva Mendes(24 of28)

A PETA ad, featuring hot women and supposed-to-be "sexy" veggies, was banned from the Super Bowl ad lineup in 2010 for being "too much" for TV. (credit:PETA)

Tom Ford 2007(25 of28)

We don't think we really need to explain why this ad was banned... (credit:Courtesy)

Rachel Weisz for L'Oreal Paris(26 of28)

This ad was banned after a complaint from Liberal Democrat Jo Swinson who claimed the ad was "misleadingly exaggerated" in that is makes Weisz look far younger than she actually is and presents a bad image for women.

American Apparel Sock Ad(27 of28)

Oh American Apparel, how you love to push the envelope. Here's another one that was banned because the ad is supposed to be promoting socks but it seems more to be exploiting the girl instead.

Taylor Swift for CoverGirl(28 of28)

This Taylor Swift mascara ad was banned by the National Advertising Division of the COuncil of Better Business Bureaus Claims (NAD) after they found the product depiction to be dishonest with it's claims that the mascara will make lashes have "2X more volume" and be "20 percent lighter."

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