UV-Sensitive Dolls Actually Get Sunburnt On The Beach

Genius Or Seriously Creepy? Meet The Doll That Gets Sunburnt On The Beach
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Nivea has teamed up with ad agency FCB Brasil to create a UV-sensitive doll that actually sunburns when it's exposed to sun without sunscreen.

The toy aims to highlight the importance of wearing sunscreen to squirming children on the beach, and we can't decide whether it's a stroke of genius or the creepiest thing ever.

When the doll is exposed to the sun without sunscreen, it quickly turns a violent shade of red.

It instantly regains it's pasty pallor when you apply sunscreen and if you apply sunscreen before you expose it to the sun, it doesn't turn red at all.

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Joanna Monteiro from FCB Brasil told AdWeek: "Protecting and caring is something we learn from an early age.

"This emotional bond is what this Nivea action offers. Through the magic of technology, children can see the sun's effect on the skin of the doll."

The dolls used in the ad aren't available to buy yet, but we're thinking they might come in handy at the beach come summertime.

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5 Myths About Sunscreen (And How to Protect Your Skin Properly)
Myth: I can use any type of sunscreen.(01 of05)
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“It’s very important to match the right sunscreen to your skin type so that you love your product and wear it every day,” says Bailey. “I always recommend mineral zinc oxide based products because of the way zinc works and because it is one of only two FDA approved broad spectrum ingredients to block UV-A1 rays, which are the most intense and are out all day, all year and penetrate the skin most deeply.” Bailey’s website provides an excellent in-depth guide that can help you choose the right sunscreen for your skin type and individual needs. You can also refer to her “quick pick” guide based on the most common skin types and questions that she receives.
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Click here to see more Myths About Sunscreen
Myth: Products with SPFs above 30 provide better protection.(02 of05)
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Earlier we mentioned that products with an SPF of 30 will protect against 97% of UVB rays. “After that the percent of UVB rays blocked doesn’t go up very much as the SPF numbers go up,” Bailey explains. (e.g. SPF 50 will block 98% of UVB rays and SPF 70 98.5%.) “If you follow the recommended 1 ounce of sunscreen application for the average sized adult body surface in a swim suit, then at SPF 30 you are equally protected by either product,” says Bailey. “What’s more important is to choose a sunscreen that is labeled ‘broad-spectrum,’ meaning that it protects against both UVB and UVA rays,” Benabio adds.
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Myth: Sunscreen is all I need.(03 of05)
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Sunscreen can’t block every single type of light ray emitted by the sun. “Even zinc oxide lets the very end of the UV-A1 rays through,” says Bailey. “It’s why you need to wear a full brimmed hat and sun protective clothing when possible for the best protection.”
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Click here to see more Myths About Sunscreen
Myth: Tanning beds are safe if I use sunscreen.(04 of05)
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“Tanning beds are never safe, with or without sunscreen,” says Benabio. “Tanned skin is damaged skin. Simply put, there is no such thing as a ‘safe tan.’” Bailey adds, “Tanning beds emit mostly UV-A1 which causes skin cancer and is the most aging UV ray for the skin. Sunscreens don’t block this ray well, and if they did you wouldn’t get a tan from a tanning bed.” She explains that it’s impossible to have a tan without accruing damage to your DNA (the type of damage that causes cancer) and without causing future wrinkles.
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Myth: Chemicals in sunscreen are more dangerous than using sunscreen for skin protection.(05 of05)
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Bailey made note of two ingredients that buyers should beware when purchasing sunscreen: avobenzone and oxybenzone. “Avobenzone products are not stable. They break down once formulated and they break down when they neutralize UV rays on your skin,” she says. “Oxybenzone products are absorbed through your skin and the chemical has been demonstrated to be a hormone disruptor.” Benabio added that there is also some controversy concerning alpha hydroxy acids (AHA’s) in sunscreens. “Consumers who want to be extra cautious might avoid those sunscreens,” he says. However, aside from avoiding these, all of our experts emphasized the fact that not using sunscreen is far more dangerous than exposure to its ingredients.
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Click here to see more Myths About Sunscreen