Cult kids toy Play-Doh celebrated the 50th anniversary of its Fun Factory Playset by teaming up with Toyology Media to create a fun viral.
The video shows multicoloured Play-Doh balls flowing around London. The journey starts with one little boy creating a "squid" out of Play-Doh, which comes to life and dominates iconic landmark St Paul's. It demonstrates how imagination can bring things to life
Check out the fun video below.