Samsung's new tablets have indisputably awesome screens and now they've been put to the best effect possible - building a giant rainbow above London, for some reason.
The South Korean tech giant build a massive archway made of 150 Tab S tablets over Observation Point on London's Southbank.
The rainbow - which is 14 feet high and 26 feet wide - was used to create these pretty awesome pictures, below.
And we have to admit, the Super AMOLED screens on these things really make the image pop.
Here's the PR-y quote from Samsung UK president Andy Griffiths for context:
"In much the same way that people can never fully appreciate the intense colours you get with a rainbow because they only see it when there is some kind of light either from the sun or the moon, likewise they also may not appreciate the difference that a great screen can make to the overall entertainment experience when they are watching a movie."
The 8.4-inch Wi-Fi Tab S is out now for £319.00, and the 10.5-inch Wi-Fi version is out for £399.00.