Reformation Pop-Up Shop Opens In London And OMG

See ya later, import taxes 👋

Reformation opened a pop-up store in London on Monday 7 November, and you’re all invited.

The US-based brand has put to bed some of our international shopping woes by creating a showroom where the British public can try on its clothing, before ordering items on touch screens.

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Purchases will arrive at customers’ doorsteps within a few days, and both shipping and import tax are free. (Big deal. Huge).

If you’re not happy with your purchase, you can return it to the pop-up for free without paying to send it back to the states.

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Items available to try on will be rotating and include new collections as they launch on thereformation.com.

Check out some of the pieces in-store right now in our gallery below:

Reformation London Pop-Up Store
(01 of09)
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(02 of09)
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(05 of09)
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(06 of09)
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(07 of09)
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(08 of09)
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(09 of09)
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The Reformation London pop-up is open from Monday 7 November to mid-December at 61-63 Monmouth Street London WC2H 9EP.