Thousands of people across the UK have taken anonymous Breasties (photos featuring only their breasts) - and before you ask, they haven't been swept up by the latest narcissistic selfie craze.
The intimate pictures will be displayed to the public as part of an artwork to raise funds for the breast cancer charity The Haven.
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It is not uncommon to see bare breasts in an art gallery, but the SnapBreast sculpture stands out because the photos of breasts that adorn it have not been edited or 'beautified' - they are the naked truth.
The five-foot sculpture of a woman's torso was created by artist Rose Eva, who wanted her work to reflect the fact that breast cancer is indiscriminate.
With this in mind, Rose did not vet the images that were donated to the project by members of the public. Across the sculpture's curves are images taken by people of all shapes, sizes, genders and personalities.
"The courage of these people in actively engaging with the project by giving their most intimate images, many displaying the most brutal effects of breast cancer, was both extraordinarily moving and inspiring," Rose told HuffPost UK.
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"Creating SnapBreast has been one of the most challenging and rewarding experiences of my artistic career," Rose adds. "She was made using what is, for me, a completely new technique, so was something of a leap of faith.
"I have so many people to thank for helping me to make her: Jan de Brauw, who created the website, the photographer Gemma Brunton, who helped collate the images and get them into some sort of order, and the gilder Ursula Falconer, who helped lay the gold; all gave their services for free.
"But the greatest thanks of all must go to all the women and men who uploaded their images. Many of these pictures showed the scars of radical surgery, some still so new that the bruising was still evident. "
The SnapBreast sculpture is the centrepiece of the British Art at Avington Park exhibition organised by the Art Salon, which will be open to the public from 22-22 March 2015.
Profits from all art sales at the exhibition will go to The Haven, a charity which provides, free of charge, a wide range of therapies to help people deal with the physical and emotional side effects of breast cancer.
"A new painless, firm breast lump with irregular margins is a potential symptom of breast cancer," says Dr. Sandhya Pruthi, a breast cancer researcher at the Mayo Clinic. "The cancer diagnosis is confirmed following a biopsy of the lump." She notes that usually, women who are newly diagnosed with breast cancer are healthy and don't feel sick at all. (credit:LarsZahnerPhotography via Getty Images)
Other Symptoms(02 of10)
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Another potential symptom/sign of breast cancer, Pruthi notes, is a new onset of persistent redness on the skin overtop the breast with an orange peel appearance. This would also need a biopsy to confirm a diagnosis of breast cancer. (credit:Image Source via Getty Images)
Metastatic Cancer Symptoms(03 of10)
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"If the cancer is very advanced (metastatic) then the symptoms may also include weight loss, bone pain, headaches, nausea and persistent cough," Pruthi says. (credit:pamela burley via Getty Images)
What Are The Risk Factors?(04 of10)
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Some commonly associated risk factors, Pruthi says, are menstruation before age 11, menstruation after age 54, a first pregnancy after age 35 and a family history of relatives diagnosed with breast or ovarian cancer. (credit:AP Photo/M. Spencer Green)
Are There Any Lifestyle Risk Factors?(05 of10)
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"There is evidence in the literature that obesity after menopause, lack of regular exercise, consuming greater than more or more alcoholic beverages daily, and a high fat diet can all be associated with a higher breast cancer risk," Pruthi notes. But, she points out, "women need to know that any woman can get breast cancer even in the absence of any of these risk factors." (credit:Adrian Samson via Getty Images)
Can I Eat Anything To Prevent It?(06 of10)
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There are no specific types of diets, Pruthi says, but rather women are encouraged to eat fruits, vegetables, fibre, and minimize their alcohol and fat intake, as well as get regular exercise. (credit:lola1960 via Getty Images)
How Do Doctors Determine Treatment?(07 of10)
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"The most current treatment of breast cancer has taken on a individualized approach and is dependent on the biology or aggressive features of the breast cancer," Pruthi explains. "Breast cancer is a heterogeneous disease and this means that are many sub-types and different degrees of aggressiveness. So staging, which typically takes into account common prognostic features such as tumour size and if lymph nodes are involved, are no longer the only factors doctors use to determine treatment options." (credit:Christopher Futcher via Getty Images)
So What Do They Look At?(08 of10)
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"Today the biology of the tumour is also characterized by molecular markers (also known as predictive markers) such as if the estrogen or progesterone receptor is positive or negative and if the HER 2 protein is positive or negative," she says. "This helps decide who will benefit from a specific chemotherapy regimen, hormonal medications known as antiestrogens or who may need both chemotherapy and hormonal treatment." (credit:BluePlanetEarth via Getty Images)
What About Preventative Mastectomies?(09 of10)
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"Preventive mastectomy is an option for women at very high risk for developing breast cancer because they are BRCA 1 or 2 gene positive or if someone has hereditary predisposition to getting breast cancer but chooses not to have the genetic testing done," Pruthi says. "It is prudent that women who are considering this surgery know their family history in detail. Based on the moderate or strong family history, your doctor would recommend you meet with a genetic counselor to go over the family pedigree and help decide who should test for the breast cancer gene, when to test and how to interpret the genetic test results before proceeding with this preventive surgery." (credit:Jesús Jaime Mota via Getty Images)
Are Other Preventative Treatments Available?(10 of10)
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"High risk women who have had precancerous breast biopsies or strong family history may also be eligible to take preventive medications such as tamoxifen, raloxifene or exemestane to reduce breast cancer risk," Pruthi adds. (credit:art-4-art via Getty Images)