A yoghurt advert has caused a stir online, due to the fact that it stars - shock horror - a lesbian couple.
The ad, by American yogurt company Chobani, shows a woman sitting in bed while eating a yoghurt.
With more spoon licking than is strictly necessary, she finishes her pot, then tickles the feet of the person asleep in bed next to her.
Her partner rolls over to face the camera and... We see that she's a woman.
While some commenting on YouTube have questioned whether the advert is "suitable for children", others on Twitter have pointed out that the advert marks a much-needed step forward in terms of equality and representation for the LGBT community.
The advert is part of Chobani's 'Love This Life' campaign, which aims to highlight "authentic real-life moments".
A Chobani spokesperson told The Huffington Post that the advert is in line with the company's longtime support of the LGBT community.
"As part of our founding mission to make better food for more people, inclusiveness is at the heart of Chobani," the spokesperson said.
"We’re proud that our products are enjoyed by all and we celebrate that diversity whenever - and however - we can."
Three cheers for Chobani for promoting equality!
150 Years Of Lesbians And Other Lady-Loving-Ladies
1880s(01 of20)
Open Image ModalKITTY ELY CLASS OF 1887 (LEFT) AND HELEN EMORY CLASS OF 1889, MOUNT HOLYOKE STUDENTS, VIA VINTAGEPHOTO.LIVEJOURNAL.COM
1890s(02 of20)
Open Image ModalPHOTO BY ALICE AUSTEN
1890s(03 of20)
Open Image ModalVIA FLICKR.COM/PHOTOS/SSHREEVES
1890s(04 of20)
Open Image ModalTWO WOMEN, 1899, VIA FYEAHQUEERVINTAGE.TUMBLR.COM
1900s(05 of20)
Open Image ModalYOUNG COUPLE SEATED IN GARDEN FROM THE POWERHOUSE MUSEUM COLLECTION, VIA HERSATURNRETURNS.COM
1900s(06 of20)
Open Image Modal1900, ANNA MOOR AND ELSIE DALE
1920s(07 of20)
Open Image ModalVIA FLICKR.COM/PHOTOS/PEOPLEOFPLATT
1940s(08 of20)
Open Image ModalCOUPLE IN 1946, PHOTOGRAPH BY WEEGEE, VIA MUSEUM.ICP.ORG
1950s(09 of20)
Open Image Modal1950'S GAY AND LESBIAN COUPLES" VIA FLICKR.COM/PHOTOS/MISSING_LINCK
(10 of20)
Open Image Modal1980, GABRIELLE DANIELS AND MERLE WOO CELEBRATE GAY FREEDOM DAY, SAN FRANCISCO, CA, PHOTO BY JEB VIA LESLIELOHMAN.ORG+
(11 of20)
Open Image ModalLESBIAN AVENGERS VIA LESBIANAVENGERS.COM, PHOTO BY CAROLINA KROON
(12 of20)
Open Image Modal1983, CASTRO STREET FAIR
(13 of20)
Open Image ModalTHE COMMON LIVES TEAM
(14 of20)
Open Image Modal1993 - NYC PRIDE MARCH
(15 of20)
Open Image Modal1993 GAY PRIDE IN NEW YORK CITY, PHOTO BY PHILIP JONES GRIFFITH
(16 of20)
Open Image ModalPUNK BAND TEAM DRESCH, MID-90S
(17 of20)
Open Image ModalC1 WOMEN'S LIB RALLY 1982, © 2008 - DON VENTURA
(18 of20)
Open Image Modal"FAT CHANCE" DANCE GROUP, BERKELEY, CA 1979, PHOTO BY CATHY CADE VIA LESLIELOHMAN.ORG
(19 of20)
Open Image Modal1979 - PRISCILLA & REGINA, BROOKLYN, NY, PHOTO BY JEB
(20 of20)
Open Image ModalDYKES ON BIKES 1980s