Author and former head of communications to Tony Blair
Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair's spokesman, press secretary and director of communications and strategy. Still active in Labour politics, he now splits his time between writing, speaking, consultancy, charitable fundraising, politics and campaigns.
He was born in Yorkshire in 1957, the son of a vet. His family moved to Leicester in 1968, and he went to school there until going to Cambridge University in 1975. He graduated four years later with a degree in modern languages. His university education included a year in France when he had his first "journalism" published, articles on sex in Forum magazine. He also busked around the world with his bagpipes. Finally he decided to become a journalist and trained with the Mirror Group on local papers in the West Country before joining the Mirror itself in 1982. He left in the mid 80s to work for Eddy Shah's Today newspaper as news editor but had a nervous breakdown and left to return to the Mirror after convalescence. He rose to become political editor and the paper's chief political columnist. He then worked briefly for Today under new ownership in 1994 before being asked by Tony Blair to be his press secretary when Mr Blair became leader of the Labour Party. He did this for three years, and played a key role helping to create New Labour and return the Party to power. After the 1997 election he became the Prime Minister's Chief Press Secretary and Official Spokesman, which entailed the co-ordination of Government communications and twice daily briefings of the press. He did this job for Labour's first term but after helping Mr Blair win a second landslide election victory, he became Director of Communications and Strategy. He did this until he resigned in September 2003, saying it had been enormous privilege but he wanted more of a life with his partner Fiona and their three children, now aged 23, 21 and 17.
His main hobbies are running, cycling, bagpipes and following Burnley FC. He took up running nine years ago at the instigation of his sons and he has since run the London Marathon, the Great North Run, and the Great Ethiopian Run, and completed several full triathlons, all for Leukaemia Research Fund, his best friend having been killed by the disease. He is the charity's chairman of fundraising. He returned to the Labour Party for six months prior to the 2005 general election and again to help the Party in the 2010 campaign. He 'played' David Cameron in Gordon Brown's rehearsals for the historic televised leaders' debates. He is one of the party's most in-demand speakers at fundraising and motivational events, and was a founder of the GoFourth campaign aimed at focussing Party activists and the public on the need to understand the real choices facing Britain. Together with former sports minister Richard Caborn, he pulled together two of the most successful fundraising dinners in Labour's history, both on the theme of sport at Wembley stadium.
Passionate about sport, he was written about different sports for The Times, the Irish Times and Esquire magazine. He was communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. He has raised funds for Burnley FC, a team he has supported since the age of four. His charity projects have involved him playing football with both Diego Maradona and Pele, and appearing in a one off version of the popular TV programme, The Apprentice.
In his time in Downing St he was involved in all the major policy issues and international crises. He has said that in ten years in the media, and a decade in politics, he saw his respect for the media fall and his respect for politics rise. He is a sought after speaker at events around the world, specialising in strategic communications. On July 9 2007, he published his first book on his time with Tony Blair, The Blair Years, extracts from his diaries from 1994 to 2003, which was an instant Sunday Times Number 1 bestseller. He published his first novel, All In The Mind, in November 2008, and his second, Maya, on the theme of fame and friendship, in February 2010. In 2009 he broadcast a one hour documentary on BBC2 about his own breakdown in 1986. Both the film, Cracking Up, and All In The Mind, won considerable praise from mental health charities and campaign groups for helping to break down the taboo surrounding mental health. Together with Stephen Fry and Ruby Wax, he fronted a multi-million pound mental health campaign aimed further at breaking down stigma, Time to Change. He was voted Mind (mental health charity) 'Champion of the Year' for 2009. Cracking Up won the Mind award for best mental health documentary. He is now in the process of publishing the unexpurgated diaries of his time in frontline politics. Volume One of his diaries, Prelude to Power, was published last June. Volume Two, covering the first two years of Labour in power, and called Power and the People, was published in January 2011. Volume 3, Power and Responsibility, covering 1999 to September 11 2001, was published in July 2011.
He is still occasionally involved in journalism, and created a mix of rave reviews, increased sales and left-wing anger when he guest edited an issue of the New Statesman magazine in March 2009. He is one of the most followed bloggers and twitterers in UK politics. His website is http://alastaircampbell.org His twittername is @campbellclaret.
He recently won a Royal Television Society Award for a BBC North West documentary he made, 'Burnley are back', which featured the impact of Burnley FC's promotion to the Premier League on the town. He also appeared as a teacher in Jamie's Dream School, an educational TV experiment in which well-known people tried to reignite an interest in education among young people who had failed at school. Another recent TV achievement was victory in the BBC1 Football Focus Premier League predictions league table, which he won in a play-off with Alan Sugar. He is on the advisory board of the University and College of Football Business, based in Burnley but attached to Buckingham University, which offers Britain's first undergraduate degrees in the business of football.
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