Grégory Roekens

Chief Technology Officer, AMV BBDO

Grégory Roekens is Chief Technology Officer at AMV BBDO and has a rare blend of electronic engineering background, marketing expertise and visionary outlook which means that he is able to anticipate and implement the next digital breakthrough.

He has over 15 years of expertise in Marketing Technology working with brands such as IBM, Intel, Microsoft, Peugeot, Ford, Jaguar, Land Rover, Orange, Vodafone, Nokia, COI, easyJet, Odeon, Waterstone, HMV, Tesco, Sky, Best Buy, Carphone Warehouse to name a few.

His motto is “Tomorrow’s technology is today’s reality” and his greatest interest in live outside his wife, daughter and motorbiking around the world is the development of technologies that assist human being. He says that arguably all technologies are introduced to assist human in some shape or form but he is particularly interested in innovations in the fields of artificial intelligence (AI) and user interfaces (UI).

Grégory is regularly invited to speak at various events, most recently at the Internet World Conference on Behavioural Targeting and at the IAB Forum in Warsaw on Social Networking. Gregory was also recently featured in ‘Campaign’ as one of top 5 Creative Technologist to watch.

You can follow him on his posterous site at