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Marie Maurer

Strategy director, speaker, writer, over-thinker

Marie is Strategy Director at Ogilvy & Mather London. Follow her on Twitter if you enjoy bad jokes and liberal elitism.

Tears and Teen Idols: Why Fans Can't Let Go

Celebrities need fans: they're essential to their survival. If Zoella takes a selfie in the middle of a forest and there's no WiFi connection, does she still exist?
12/05/2016 16:37 BST

It's Time to Get Real

Thrust into the high seas of celebrity with barely a paddle, they have no choice but to define themselves by their audience. Their identity is cultivated, curated and reflected back into a black mirror: 'Who is the fairest of them all?'
06/11/2015 11:02 GMT

Don't Tell Me to Smile

The face we show the world in photographs is deeply conditioned: look happy, or risk revealing something real. Yet search 'beautiful woman' on Google and the results are posed, unnatural. Fashion famously takes itself so seriously that were a smile to slip onto a catwalk it would be punishable with an intravenous drip of non-diet Coke.
10/09/2015 08:55 BST