Rupert Staines

European Managing Director for RadiumOne Inc

Rupert is the European Managing Director for RadiumOne Inc. Prior to joining RadiumOne, Rupert was responsible for creating, expanding and scaling the European online media operations for Specific Media (now VIANT), and Conversant Media (recently acquired by Alliance Data Systems).

With 25 years of international business experience, the last 17 in digital, he has successfully developed and driven the strategic plans for US ad-tech companies, building and motivating high performance teams in the process.
He has a passion for the startup culture and digital disruption and states his mission as being ‘to help articulate and demystify digital advertising as information and consumer technologies collide’.

Rupert holds a BA in German Language and Management Studies from Royal Holloway, University of London.

Two Ways the Internet Augments Euro 2016

There are two particular characteristics of the way that fans of the upcoming European Football Championships intend to 'consume' the tournament that highlight how the internet adds to the experience of sports - both for those of us watching it and companies who want to associate with it.
31/05/2016 11:20 BST

What Twitter's Change Means for Them, Brands and You

You can easily argue that Twitter's changes should be seen as positive because they're merely evolving to compete with the various other publishing platforms available to everyone (such as Facebook and LinkedIn). Furthermore, particularly in the case of removing the limit, it's extremely brave to take down a strong legacy feature.
26/05/2016 08:48 BST

Gossip Is What Makes Us Human

It has been identified by Professor Robin Dunbar, an evolutionary psychologist at Oxford University, as aiding social bonding in large groups - something brands are clearly keen to replicate with regards to their messaging.
04/05/2016 11:31 BST

Sharing Power of Rugby Fans Will Boost Brands at RWC2015

It's incredible to think that texting was the most popular form of sharing back in 2003. Interestingly, messaging via email or IM is still the most popular form of sharing; however, the likes of Facebook, Twitter, Instagram & WhatsApp have enhanced and improved the sharing ecosystem.
31/03/2015 11:29 BST