Sarah Curran

Founder and CEO of

Sarah began her career working within a number of fashion agencies. It was here that Sarah gained a firm grounding in fashion and developed a personal passion for the industry.

Sarah then moved on to pursue a career in the print media, where she worked within News International for seven years for The Times and later as sub-editor of The Times Online, which gave her relevant experience working with online editorial.
In August 2003 Sarah returned to her love of fashion, opening Powder, a fashion boutique in North London selecting brands such as Cacharel, Marc by Marc Jacobs and Paul and Joe.

After a move to the South of France and the birth of her first child, Sarah and her husband and business partner Andrew decided to explore and expand the business online. Anticipating the rapid growth of the online fashion industry, Sarah and Andrew launched in April 2006, specialising ‘accessible luxury’ designer womenswear brands and most recently menswear with the January 2009 launch of the menswear site.

The rapid growth of the business brought Sarah and Andrew back to the UK, where they set up the base of in Nottingham and the HQ in central London. With a 100-strong team, now offers beautifully edited collections from over 180 leading womenswear and menswear designers. was recently shortlisted for Best Global Etailer at the WGSN Global Fashion Awards held in New York, as well as Best Large Etailer at this year’s Drapers Awards. was awarded Best Customer Experience at the Drapers Etail Awards 2010, which followed Gold: Overall Winner and Best Innovation at the 2009 Drapers E-Tail Awards.
Sarah has also received Management Today 35 Under 35 and Young Guns accolades and most recently has been listed as number three of the Online Fashion 100.
Sarah now acts as CEO of Sarah attends fashion shows around the world and regularly comments on trends and designers for leading print and broadcast media, as well as speaking at key events including the British Chamber of Commerce Annual Conference, the Drapers Fashion Summit, Fashion Business Club and the 2010 L’Oreal Melbourne Fashion Festival.
In recognition of Sarah’s entrepreneurial skills and expertise in the fashion sector, she has been made a fellow of the RSA (The Royal Society for the Encouragement of Arts, Manufactures & Commerce).