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Tony Juniper

Executive director for advocacy and campaigns at WWF

Tony Juniper CBE is the Executive Director for Advocacy and Campaigns at WWF. Before joining WWF in January 2018 Tony spent ten years working as an independent sustainability and environment advisor and writer, including as Special Advisor with the Prince of Wales's International Sustainability Unit and as co-founder of sustainability advisory group Robertsbridge. He began his career as an ornithologist, working with Birdlife International. In 1990 he began a long period working at Friends of the Earth, initially leading the campaign for the tropical rainforests. After that, and following a period as campaigns director, he was from 2003-2008 the organization's executive director. From 2000-2008 he was also Vice Chair of Friends of the Earth International. Among Friends of the Earth’s many achievements during Juniper’s time with the organization was the success of the Big Ask campaign that called for a new law on climate change (leading to the 2008 Climate Change Act – the first legislation of its kind in the world). On joining WWF, Tony remained a Fellow with the University of Cambridge Institute for Sustainability Leadership and President of the Wildlife Trusts. He speaks and writes widely on conservation and sustainability themes and is the author of many books, including the multi-award winning 2013 best-seller What has Nature ever done for us? His latest book, the Ladybird Book guide to Climate Change, co-authored with HRH The Prince of Wales and Emily Shuckburgh, was published in January 2017. His next book, Rainforest – dispatches from Earth’s most vital frontlines, will be published in April 2018. Juniper was the first recipient of the Charles and Miriam Rothschild conservation medal (2009) and was awarded honorary Doctor of Science degrees from the Universities of Bristol and Plymouth (2013). In 2017 he was appointed Commander of the British Empire (CBE) for services to conservation.