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Victoria Fox

CEO, LIDA

As CEO of LIDA, Victoria is responsible for everything the agency delivers. Her pet love is spending time with clients and spotting new ways to maximise the value they get from the agency.
Escape To The Country Or Stay In The

Escape To The Country Or Stay In The City?   

I'm sure you've all had the dream, as you shout to make yourself heard over police sirens for the kids to get their shoes on, then dodge dog poo dashing them to school, before you're late to work because you got stuck in traffic/the train was late/tube was delayed.
03/08/2017 13:04 BST
Break The Rules And Re-Invent Your

Break The Rules And Re-Invent Your 9-5

It's also becoming more acceptable to decide to re-invent yourself and change direction at least once in your career. Increasingly, we're getting into our forties and trying something new. It's about having the confidence to break the rules and realise your career doesn't just have to be in a straight line - it can be wiggly.
06/07/2017 13:05 BST
As A Successful Woman, Why Do I Feel Like A

As A Successful Woman, Why Do I Feel Like A Fraud?

Of course, it's not just women that have imposter syndrome, but it is far more prevalent in women. Most sufferers don't want to admit to having it, but I believe it's vital that people speak out so that others who feel the same way know they're not alone.
23/02/2017 14:56 GMT
Filling the 'Generational Gap' in the

Filling the 'Generational Gap' in the Boardroom

In order to maintain a strong and competitive position in your market; gain the valued points of view of the younger generation and to ensure your board is representative of your business and society, it's dangerous to ignore the advantages of a younger boardroom. We, at least, feel that in identifying the bright young sparks and giving them a voice, not because of their age but in spite of it, is how to redress the balance.
10/05/2016 11:31 BST
How Did the Coveted Gold Luggage Tag Lose Its

How Did the Coveted Gold Luggage Tag Lose Its Lustre?

Something strange is happening in the airline industry. Frequent Flyer programmes, once the vanguard of the loyalty industry, are fast losing their shine. In fact, airlines are juggling a liability to the tune of over twenty trillion un-used Frequent Flyer miles.
27/04/2015 11:31 BST
Why Your Customers Will Cheat (If You Let

Why Your Customers Will Cheat (If You Let Them)

We welcomed our latest intake of graduates last week. I was explaining our agency ethos to them: how we put the 'R' back into CRM (customer relationship management) and build genuine relationships between customers and brands.
19/09/2014 12:49 BST
Talent management and retaining our rising

Talent management and retaining our rising stars

The advertising industry is in transition. In this, the most auspicious period and disruptive period in recent history, attracting, growing and retaining agency talent is critical. But in this unprecedented market, what does 'talent' even look like?
25/04/2014 10:43 BST
The Importance of Mentoring: Listen, Share and

The Importance of Mentoring: Listen, Share and Enjoy

When I started out in business I was very lucky to work with someone who listened to me, shared their knowledge and skills, and basically helped my working experience become an enjoyable one. In short, this colleague was my mentor. A mentor can be anyone who helps you grow by sharing their knowledge with you, offering advice, and being genuinely concerned about you and your success.
12/03/2014 10:34 GMT