02/12/2015 11:23 GMT | Updated 02/12/2016 05:12 GMT

What Successful Entrepreneurs Know About Intuition

Richard Branson, Bill Gates and Steve Jobs have all said they use intuition for business and let's face it, they have had quite a bit of success with it. The argument I hear against following your inner knowing, is people don't know how to trust it. Trusting it is an act of faith in itself. But maybe if you knew of all the positive benefits of your intuition, it would be a no brainer... literally!

Having an open dropbox of inner knowing is a massive time and energy saver. Making decisions with your mind requires that you think, weigh up pros and cons, acquire information and often gets stressful. When we have done all that thinking, we often go back to the very first feeling we had about the situation. After all of that thinking you often know intuitively what to do, but we are taught that we need to have evidence for what we know.

In an uncertain world, how realistic is the feeling of being certain?

Using your intuition for your future employees is vital! Often what looks great on paper might not be so great in real life. It's very easy to say yes to the right things in an interview and not have the capacity when it comes to the crunch. Employing the wrong person can be costly to a company.

Many headhunting firms are moving on from the personality questionnaire and, instead, using the skills of a high level intuitive to read their potential clients. Intuitive listening is when you can hear someone with more than your ears, you can read them, picking up emotional suitability and how a person will interact in the team. I have done this work for a number of business and been told I'm always spot on when it comes to building a team that work well together and are great at the job. You can develop these intuitive skills yourself to make you a better listener, able to divert problems in your team before they arrive.

When you work with intuition you are able to have genius ideas that pop up out of nowhere. If you follow entrepreneurs who work with intuition such as those listed above, they seem to be able to know what business to sell or when to buy, just at the right moment and also come up with ideas that could be considered to be futuristic. It is my belief that many of us get these ideas, but simply don't act upon them. Often something that has never been done before is overlooked precisely because no one has done it. It is those who don't need validation who take the risks that often pay off.

It's not possible to avoid all problems using intuition, but we need not we limit ourselves to the belief that we can only know what we know by thinking, when there is strong evidence in favour of the multiple ways we can know what we know.

An easy adjustment you can make to your everyday life, which will increase your intuition, is to become curious. That might sound a little simple, but by becoming curious about a problem, we engage the right hemisphere of the brain, which is where intuitive thinking stems from. We then open ourselves up to receive the information we need to solve the problem. Intuition has to be received rather than something we can seek out and grab. By being curious, in general, we change how we hear the world and become open to knowing more clearly what we really need to focus on.

I have a free course on my website called 'Ideas Spark' which has a module on how to follow your intuition for brilliant ideas! Share this blog and feel free to sign-up.