24/04/2013 11:55 BST | Updated 22/06/2013 06:12 BST

If Sex Sells Then Why Aren't Gay Men Getting More Credit?

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They say that sex is a great leveller, that when we're naked, vulnerable and lying prone on the bed, it doesn't matter who, what or where we are. We are all the same. All of us wonder what on earth got us here? Should we still be laying here? And should we really have kept our socks on?

Sex as a hobby is a good one. It doesn't cost that much, unless you're sleeping with someone for whom sex isn't a hobby but the only way they can pay their gym membership, phone bill or cost of a spray tan, and it's something that in all reality, practice really does make perfect. Sex is like learning to ice skate, in as much as you'll look just as ridiculous standing up or laying flat on your back, either way, you're going to end up rolling around in the wet patch. Sex is fine when it's used as an occasional distraction from the matters in hand, but if you find yourself always thinking about being post coital and always taking the matter into your own hand, then it's time to step away from fornication and find out what the fornication you should be doing with your life.

We are bombarded with sexual imagery and that doesn't mean people are flinging themselves at us indiscriminately (unless you have a really popular online profile), it's more the fact that sex sells. The advertising industry know that for an advert to work it has to be the visual equivalent of Viagra. It's always going to be the hard sell and be up in your face but with it's hands down your pants. Pretty people make a pretty profit and the shirtless will always bring home the shekels. The music industry has always used sex as a bedmate, from the days of Elvis with his thrusting hips, to Britney and her schoolgirl tricks and now Bieber with his pouting lips. Sometimes just the merest suggestion of sex is enough to make teenage girls and a sizeable proportion of gay men rush out and buy, buy, buy and in the case of gay men, it always helps if there is a suggestion that the object of their affection could be Bi, Bi, Bi.

Sexual imagery is especially prevalent when aimed at gay men, so it's no surprise when every boyband in the land or any reality show winner with even a hint of pectoral muscle is featured shirtless, hairless and airbrushed across a five page spread in the latest gay glossy. The gay pin up is now the equivalent to the 'cheesecake pinups' of the 1950's and to steal a line from a film about dead people, "they're everywhere". A hairless nipple, a come hither stare and a "I kissed a guy and I liked it" headline is enough to make a huge number of gay men put their hands in their pockets and start rummaging around for their loose change. I don't need a marketing man or record companies idea of how the newest straight guy can maybe go 'gay'. I'm over the whole "I love my gay audience" or "I saw my bandmate naked" angle that is always used to manipulate the gay masses.

It's enough to make me feel cheap, used and dirty (and not in a good way) but more than that, it bores me. It's like a line we've all heard from a boyfriend who was never any good for us, who spent all of our money, drank all of our beer and never really came up with the goods. As a culture gay men have become the sugar daddy to the pretty boys who've sprung from the loins of Simon Cowell and any talent agent with pink pound signs flashing in their eyes. At the beginning of a B list career to the final death throes of a D list career it's always off with the shirt and on with the gay friendly connotations.

Do we really need to be teased by another head of tousled hair and another pair of tight and trashy pants? Isn't there enough talent walking along the high street without us being titillated by the talentless? Surely any popstar who's constantly in need of a hairbrush and the airbrush is never going to be great boyfriend material anyway? It seems that the gay community have been categorised with the same taste level as a prepubescent girl with a 'Hello Kitty' poster on her wall.

We all feel the need to look at pretty things but we need to be aware of when they are rifling through our pockets and stealing our wallets. Sex will always be used for the hard sell, to manipulate and free us from inhibited thinking and inhibited spending. Unfortunately It's not possible for us to fornicate ourselves out of a recession, instead it's highly likely that we're going to blow our wad on a marketing mans wet dream that's been used to dirty up our minds and strip us of our assets.

If the next time you find yourself parting with your cash because of a come hither stare or a promise of "I could be gay for pay" just ask yourself these questions:

Was it really good for you? Did you feel the earth move? And are you going to keep on coming back for more?