06/12/2013 05:28 GMT | Updated 04/02/2014 05:59 GMT

We Should Not Accept Second Best in the Bedroom

This week saw the publication of the once in a decade National Survey of Sexual Attitudes and Lifestyles (NATSAL), which lifted the lid on the way we think about, approach and have sex - and how this has changed in the last ten years.

The good news is that we think of sex as a lifelong activity. Adults questioned for the survey were aged from 16 to 74, and at all ages said that sex plays a part in their lives. This is tremendously positive, a healthy sex life isn't something that couples should think will inevitably decline with age, but is something they are entitled to - whatever their age.

However, the survey also shows that we are having less sex than in previous years. Technology, such as tablets and smart phones, bring work and our social lives into the bedroom, and are suspected of being part of the reason for this decline. In this day and age, we are hyper connected, we have more friends and wider means of connection than ever before, but these online relationships are having an impact on our most intimate ones.

But the most concerning finding from my perspective was that the survey showed that at least four out of 10 men and women have had a recent sexual problem, but only a 10th of those interviewed said they were distressed or worried about their sex lives.

We all have a right to good sex - and it seems that we want it, no matter what our age or relationship status. In short, if you have a sexual problem you shouldn't shy away from it and try and brush it under the carpet- it's much better to find a way to deal with it. Remember, a healthy sex life is an important component of a satisfying and long lasting emotional relationship.

Four out of ten people admitting to having a sexual problem may seem like a large number, but it is actually likely to be under reported. International research has shown that one in three men experience premature ejaculation (PE) at some point in their lives - often for an extended period, and that's just one type of issue people may suffer from.

Despite premature ejaculation being such a prominent issue amongst men of all ages, there are currently limited solutions available to sufferers, and those that are available often focus on treating the symptoms rather than the cause. Other therapies can also be time consuming, emotionally demanding and expensive.

I believe passionately that people should take control of their sexual destiny, which is why I have invested my time over the years developing the Prolong Climax Control programme, which helps men who suffer from PE.

Prolong is a solution to just one type of sexual problem, but shows that there is help out there for those looking to solve problems or improve their sex life. Whether it's searching online for advice or licensed products, or making a visit to a GP, those needing help should not be embarrassed or ashamed, but should look for it or ask for it.

The NATSAL report is a great prompt to us all the address areas of concern in our sex lives. So if you need help ask for it, and if you need to banish smart phones from your bedroom - do it! Take control of your sex life, and you'll see the benefits for life.

The Prolong Climax Control Programme is available from