Alison Hammond Has Perfect Response For This Morning Viewer's Incorrect Rolex Watch Claim

The presenter explained watch she was seen wearing on Monday was actually from Micheal Kors and cost £185.
Alison Hammond on This Morning
Alison Hammond on This Morning
Ken McKay/ITV/Shutterstock

Alison Hammond has politely shut down a viewer who wrongly claimed she was wearing a what looked like a Rolex watch on This Morning.

On Monday, a fan of ITV daytime show posted on X (formerly known as Twitter) that they love the presenter, but were left “uncomfortable” to supposedly see her wearing a timepiece from the Swiss designer, whose prices start from £5,000.

The viewer claimed it was insulting due to the cost of living crisis.

#ThisMorning I love watching @AlisonHammond but with the cost of living affecting us all, I find it uncomfortable seeing her wearing, what looks like a Rolex,” they wrote on X.

The TV presenter, who also co-hosts The Great British Bake Off on Channel 4, swiftly responded on X to dispel the myth.

The 48-year-old said the watch she was seen wearing on Monday was from Micheal Kors and cost £185.

She also shared that the timepiece held sentimental value as it was a gift from her late mother.

Alison posted: “I wish !! It’s actually a Micheal Kors Watch my late mum bought me and it cost her £185 of her hard earned money. It means more to me than any Rolex. Sorry you felt uncomfortable.”

Many people on X defended Alison, and praised her response to the viewer:

This Morning airs weekdays at 10am on ITV1.

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