Our eagerness to devour all the avocados in sight has gotten so strong that we don't even have time to peel, halve and de-stone them anymore.
At least that's what one Canadian supermarket would have you think after stocking ready-to-eat avocado halves in their store. And by ready-to-eat, we mean peeled and de-stoned, so you can shove them directly into your mouth.
A photo of the product was shared by a Facebook user Christine Kizik on Friday, after she saw it on a friend's profile, and the image has caused quite a stir.
"It's been precut, then wrapped in plastic and cardboard. Avocado's have their own perfect, compostable, wrapping. Adding packaging to an avocado is strange to say the least. This is wasteful [sic]," she wrote.
The supermarket chain, Sobeys, has since responded, highlighting that the product, which is made by Calavo, is intended for avocado newbies and those in a rush.
"This product was developed for people who might be new to using avocados and for a little more convenience," a spokesperson for the supermarket wrote on Facebook.
"It eliminates the guess work when it comes to ripeness and any challenges if you are not familiar with peeling and seeding a fresh avocado. The packaging is there to keep the fresh wholesome appearance and quality of the avocado without it browning prior to consumption."
But one commenter disagreed: "It doesn't look fresh or wholesome. It looks like a waste and a farce. There is nothing 'new' or 'natural' about this product as the unnecessary and excessive packaging suggests.
"How about a sticker or a little sign on the avocado section with some simple instructions on how to open an avocado for those new to this wonderful and naturally well-packaged fruit? This is a shameful and ridiculous step backwards."
Earlier this month, a photo of pre-peeled and packaged oranges went viral, after a US supermarket decided that Mother Nature didn't protect her children well enough.
When Nathalie Gordon came across the product on image sharing site Imgur, she so outraged she decided to share the picture. And as her tweet, which has had more than 50,000 retweets (and counting) shows, the world was outraged with her.
"If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them," the advertising executive from London tweeted.
The supermarket, which is called Whole Foods no less, says one of its core values it selling "the highest quality natural and organic products available".
Whole Foods Market swiftly responded to her complaint, promising to remove the items from its shelves.