Tesco Is About To Launch Its First Black Christmas Decoration Range

The supermarket paired with a Dragons Den-backed brand to create the decorations.
Tesco x March Muses

IMO, it’s never too early to talk about Christmas ― especially when the weather is so insistent on reminding us that winter is coming.

And if you’re like me, you’ll love decorating your home for the festive season almost as much as the day itself (Pinterest users, unite).

So, it’s good to hear that our bauble-based options have been broadened: Tesco is set to launch their first black Christmas decoration range, in collaboration with Dragon’s Den-backed brand March Muses, in late October.

The exclusive range will include decorations, cards, wrapping papers, and gift bags featuring festive figures with a range of skin tones ― decorations start at £3.75, while you can nab a gift bag for as little as £1.00.

Baubles will include everything from Santa to ballerinas and angels, while £12 pyjamas are also included in the launch.

“The Tesco and March Muses range of festive ornaments, cards and gift wrap are a beautiful way to celebrate people and families across the UK who are not always represented in more traditional Christmas lines. I am looking forward to seeing how our customers incorporate them into their celebrations this festive season,” says Tesco buying manager Sophie Bailey-Humphreys.

March Muses has also partnered with brands like Selfridge’s in the past to offer inclusive decorations. Their Tesco collaboration will launch in 300 locations this October.

The decorations aren’t just for Christmas

Tesco’s new Christmas range comes as part of a long-term partnership with March Muses ― this is just the start of a series of ranges that “will continue into the New Year and Spring with lines including mugs, water bottles and ladies’ pyjamas,” HuffPost UK was told.

“We are thrilled to partner with Tesco, a brand that shares our values of inclusivity and diversity. Our products are designed to celebrate the beauty of all skin tones and cultures, and we believe that every individual deserves to see themselves represented in the products they buy,” said March Muses founders Alison Burton and Natalie Duvall.

“We are elated for the opportunity to bring our products to even more people through Tesco, and we hope that this partnership will inspire other retailers to embrace diversity in their offerings,” the founders added.

You can watch their Dragon’s Den appearance here: