The quest to name a £200m Royal Navy research vessel 'Boaty McBoatface' has inspired South West trains to rename one of its carriages 'Trainy McTrainface'.
Amused commuters reported the name was flashing on travel information screens.
One tweeted: "Bravo the member of South West staff at Waterloo."
HuffPost UK has asked South West whether the re-naming was a one-off.
Meanwhile, BBC Newsnight presenter Evan Davis signed off Monday evening's programme as "Newsy McNewsnight".
And 'Bomby McBombface' reportedly leads a US Air Force poll to rename a new fighter jet.