Ah scheduled tweets: making life so much simpler for brands... or accidentally causing huge online awkwardness.
Dorothy Perkins suffered the fate of a scheduled tweet gone wrong this morning following the results of the Brexit vote and resignation of Prime Minister David Cameron.
"Woo! Who has that #FridayFeeling?" the brand wrote, unaware that 48% of the entire UK population were not going to be very happy about leaving the EU.
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![](https://img.huffingtonpost.com/asset/576d15d31500002b0073c5dd.png?ops=scalefit_720_noupscale)
Twitter
As expected, people were not pleased.
Dorothy Perkins have since deleted the tweet, but not before Twitter users screen-grabbed the mishap and took the brand to the cleaners in a series of hilarious posts.
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