Ah scheduled tweets: making life so much simpler for brands... or accidentally causing huge online awkwardness.
"Woo! Who has that #FridayFeeling?" the brand wrote, unaware that 48% of the entire UK population were not going to be very happy about leaving the EU.
As expected, people were not pleased.
Dorothy Perkins have since deleted the tweet, but not before Twitter users screen-grabbed the mishap and took the brand to the cleaners in a series of hilarious posts.