02/05/2017 13:44 BST

Loose Women's Coleen Nolan Says Sister Linda's Cancer Diagnosis Inspired Her To Take Part In Swimsuit Photo-Shoot

'Life is too short to worry about my bingo wings.'

Coleen Nolan has opened up about how her sister Linda’s cancer diagnosis inspired her to take part in the ‘Loose Women’ #MyBodyMyStory campaign.

On Monday (1 May), the daytime show unveiled a new photo-shoot showing nine of its panellists posing in swimwear, in unretouched and unaltered photographs.

Among them was Coleen, who announced on the show last month that her beloved sister, Linda, had been diagnosed with incurable cancer. 

Ken McKay/ITV/Rex/Shutterstock
Linda and Coleen Nolan

Each member of the team has opened up about their own struggles with body confidence, with Coleen herself admitting: “I never normally take my clothes off – even for my husband.

“But I think it’s really important to show these pictures to inspire all women to appreciate their body at any age.”

The team is even inviting viewers to share their own body stories with the hashtag  #MyBodyMyStory - some of which will be featured on the programme over the coming days and weeks.

‘Loose Women’ airs every weekday on ITV from 12.30pm.

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