Move over Tinder. Behold, RedheadDates.com.
A rather niche dating website now exists to connect you with a red-haired lover in the hope that you'll live happily ever after. Or, ya know, enjoy a pleasant romp or two.
The site claims to have more redheaded members than any other dating site online and has so far proven to be very popular in the UK, USA and - unsurprisingly - Ireland.
Typically, members are aged between 25-40 - with 40% of users being female and 60% being male.
The service is available in the UK, Ireland, USA, Canada, South Africa, New Zealand and Australia.
Speaking about the site, member Aoife Riddel, 37, said: "This isn’t one of your run of the mill hook-up sites. This one actually works."
While Alma O'Kearney, 27, added: "I wish I had found this site before I met my last boyfriend." Ooh cheeky.
The site is not the only company to commit themselves to redhead exclusivity. Earlier this month, a restaurant in Wales revealed it would offer a "ginger discount" to redheads.
Former redhead Mark Linaker, owner of Ginger’s Grill in Prestatyn, told Wales Online: "I feel that gingers deserve a break.
"As one of my friends said to me, gingers have been getting stick for a long time now so it is time they got something back."
RedheadDates.com has also become particularly relevant after its competitor Match.com came under fire for “bullying” people with red hair in their adverts on the London underground.
The ads include a photo of a woman with red hair and freckles under the slogan: "If you don’t like your imperfections, someone else will."
A spokesperson for the dating site has since said they are planning to remove the adverts and has apologised for any offence caused.