People Are More Likely To Ignore Your Emails If You're Black

People were sent the same email by a white and Black sender – they replied mostly to the white person.
Study shows people are less likely to respond to Black senders.
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Study shows people are less likely to respond to Black senders.

Black people face everyday microaggressions and racism at work – and a study has shown how. It found that people are less likely to reply to emails if they think the sender may be Black.

The large-scale research, published in the Proceedings of the National Academy of Sciences journal, observed a quarter of a million Americans to draw its conclusions.

The researchers, whose main focus was racial biases in communication, contacted 250,000 email addresses taken from nationwide voter registration and a commercial email list.

The sample was reflective of the US population, comprising of white Americans, Asian American/Pacific Islander, Black, and Hispanic/Latino.

All respondents received two emails – one from an assumed white sender, and one with an assumed Black sender – weeks apart. Researchers alternated between sending emails from a Black sender and white sender first.

The names of the sender were changed to sound stereotypically Black or white. Recipients of the email were sent a survey about contemporary political issues.

Despite the emails having the same premise, but the names changed, more than 15% of respondents replied to the white sender.

The sender presumed to be white received 4,007 responses while the sender thought to be Black retained 3,620 messages.

Professor Ray Block from Penn State University, who is one of the study’s researchers, said that research like this is important as it shows the subtle ways racism manifests.

“More blatant types of racism like physical violence and verbal abuse are certainly a problem, but we wanted to look at the subtler, less extreme stuff that has a tendency to build up over time,” Professor Block said.

“It’s the microaggressions and indignities that add up over the course of a person’s life. Microaggressions are little things that need to be considered because we think the little things matter.”

Professor Block and the team wanted to show how anti-Blackness can occur through action, even from well-meaning people.

“A lot of prior studies on racial beliefs have been attitudinal, where researchers asked people about their feelings about minority groups.

“But in those types of studies, people will often hide or not be truly honest about their beliefs. Our measure of discrimination is behavioural. We didn’t care about what people said, we cared about what people did.

“Our definition of discrimination had nothing to do with ill intent and everything to do with disproportionate treatment in some kind of way.”

His team also found that results were consistent country-wide, and no one area was worse than the other.