On Monday, Absa felt the wrath of Twitter when a poll it ran about black tax backfired. Absa apologised for any offence caused and said it was only trying to assist its clients, but many Twitter users saw the campaign as offensive.
But Twitter was not impressed.
#BlackTax is Apartheid Banks of South Africa(ABSA) even having a banking license.
— Oluwadarasimi. (@A_simple_Sfiso) June 12, 2018
The bank later apologised and said the poll tweet was supposed to include a link to a blog post where an expert on the subject was interviewed.
Sincere apologies - we understand how we have caused offence. Our poll was meant to include a link to our blog, where we interviewed an expert on the topic - we wanted to help. We failed. https://t.co/qgUvWFXgRY
— Absa (@Absa) June 12, 2018
In 2017, the cosmetics company withdrew an advert for
— CNN (@CNN) October 9, 2017
Dove's racist ad angers people, and they can't believe it actually happened in 2017:https://t.co/nRYe6n4nK8
— UberFacts (@UberFacts) January 12, 2018
If the theme was the "Jungle", why couldn't he be a Lion or a Tiger? Why was the black child picked as "The coolest MONKEY"? pic.twitter.com/SzMjnQDMDd
— leratokganyago (@leratokganyago) January 8, 2018
— The_New_Age (@The_New_Age) January 20, 2018
Standard Bank tried to jump on the MakeAWomanSmileIn3Words hashtag on Twitter by promoting its credit cards. Twitter users were quick to call the bank out for its sexism, as the tweet portrayed women as money-hungry gold-diggers.
Bank somewhere else.
— The Other Sarah Marshall (@cathjenkin) February 9, 2017