Susanna Reid was forced to apologise during Wednesday’s Good Morning Britain for a guest’s “fruity” language (her words).
Celebrity hairstylist Adee Phelan was being interviewed by Susanna and her co-host Piers Morgan when things got very sweary.
The hairstylist has been making gift boxes filled with hair and beauty products for NHS workers on the front line during his time in lockdown.
In a passionate speech, Adee said that Westminster needed to “get their shit in order” before adding: “Sorry to swear.”
He continued: “We live in an amazing country, with amazing people, doing amazing things. We need to keep doing it and shows like this need to keep showing stories like this, not reality stars complaining about they’re bored. Bullshit”.
Susanna told ITV viewers that Adee had been “doing his absolute best to give a boost to those on the NHS front line”.
She added: “He was so passionate that he did use some swear words a number of times which may have caused offence.
“So I just wanted to take this moment to say I’m sorry if that caused offence to people, it was quite fruity language. It was obviously reflective of how strongly he feels about the situation, but there we go”.
Piers explained: “Normally we would issue a grovelling apology for slightly unfortunate language. I actually understand your anger, I understand your passion, and I am prepared to take a hit from Ofcom.”
He added that he was “not going to apologise for it”.
Piers was cleared at the end of April by the media watchdog following “combative” interviews with Government ministers amid the coronavirus outbreak.
He had attracted more than 3,000 complaints from two interviews with care minister Helen Whately during April.
Almost 600 viewers also complained about another interview with Health Secretary Matt Hancock on April 16.
An Ofcom spokesman said: “Piers Morgan is well-known for his combative interviewing style and viewers would expect him to challenge senior politicians and hold them to account. His guests were given adequate opportunity to put their points across and counter the presenter’s criticisms.”