Jameela Jamil Embraces 'Back Fat' By Insisting Ad For The Good Place Isn't Photoshopped

"I used to hide so many photos because of muffin tops and imperfections."

‘Back fat’ is nothing to be ashamed of. In fact, it’s just a regular part of the human body – as proven by a recent photo of Jameela Jamil.

On Twitter, the actor posted a new billboard photo advertising the latest season of The Good Place. She insisted her image wasn’t Photoshopped by sharing a second image zoomed in on her underarm area.

“I get back fat in Every. Single. Bra,” she wrote. “And I used to hide/bin so many photos because of ’muffin tops’/double chins/‘imperfections’ because I never saw them on people on TV. #freethebackfat #letabitchlive.”

Thousands of people commented on the post to say the image has made a huge difference to them:

Some have even felt inspired to share photos of their own ‘back fat’, using the hashtag #FreeTheBackFat.

Jamil has long used her platform to boost body positivity. Earlier this year, Avon pulled some ads after the actor called them out for body-shaming women.

She also continues to call out celebrities for promoting diet products such as detox teas, saying: “If you tell your fans to be thinner, you don’t love your fans. You don’t give a shit about them or their mental health or self worth.”

Her efforts have led to her being chosen as one of 15 inspiring women featured on the front cover of British Vogue’s September issue, guest edited by Meghan Markle.