26/05/2016 16:44 BST

Qiaobi Chinese Laundry Detergent Brand May Have Made The Most Racist Advert Ever

Claims ad is a rip-off of Italian advert from nine years ago.

A Chinese laundry detergent brand's new advert is gaining widespread attention, but for all the wrong reasons. 

The advert for Qiaobi-brand detergent has been widely circulated on WeChat after appearing on television and before movies at Wanda Cinemas this month. 

In the video, a paint-splattered black man confidently approaches a young Chinese woman, after catcalling her. 

The laundry detergent advert features a paint-splattered black man catcalling a Chinese woman
A Chinese man appears from the washing machine after the black man was pushed inside

When he tries to kiss the woman, she pushes a detergent capsule into his mouth then shoves him head first into the washing machine and closes the lid.

When the cycle finishes, a Chinese man, in a crisp white t-shirt, appears from the washing machine, much to the woman's delight. 

According to the Shanghaiist the advert is a "blatant ripoff" of a series of Italian laundry detergent ads that were aired about nine years ago. The advert contained similar racist overtones.

The original advert argued that in fact "Coloured is better". However, in Chinese culture, traditional beauty standards favour white skin.