A rainbow highlighter has gone viral on the internet receiving hundreds of comments and becoming the subject of memes and Reddit threads.
It's created by Etsy makeup brand Bitter Lace Beauty and people's reason for freaking out seems pretty valid - just one sweep of its new luminising pressed powder, the aptly named PRISM, applies six shimmering colours to your cheeks.
The pigments show up on all skin tones and can also be blended together to create an ethereal teal shade.
PRISM was released last week and sold out instantly for $22 (£11.49), but the brand announced on Instagram that it will be restocked soon - so keep your eyes peeled.
In the meantime, check out the highlighter in all its magical glory below.